SIBUR’s employees received training on how to talk about good deeds on social media

24 august 2022

SIBUR’s corporate volunteers took part in a training webinar dedicated to the topic of "How to promote good deeds?” The online discussion was held as part of a series of webinars on corporate volunteering.

The webinar was attended by the staff of BIAXPLEN, ZapSibNeftekhim, Petrochemical Transportation Company, Nizhnekamskneftekhim, NIPIGAZ, SIBUR, SIBUR-Neftekhim, and Tomskneftekhim. For the first time, the broadcast was also joined by our colleagues from Sibur International Vienna. The list of participants also included a few concerned residents from the cities where the company has a presence.

At the webinar, SIBUR's Corporate Communications experts discussed how to write posts about volunteering and one’s good deeds in an entertaining and captivating way while also sharing tips on engaging subscribers and on communicating with other communities. In addition, they discussed where one can draw inspiration for their posts.

Kseniya Sorokoletova presented some basic rules for developing content and shared her experience with creating posts.

Konstantin Chilikov explained how to attract new audiences by interacting with other communities and bloggers while devoting special attention to avoiding typical mistakes made in publications.

The webinar’s recording is available at: https://youtu.be/mase3XU35oU.

The upcoming webinar will focus on the topic of helping seniors and engaging silver volunteers. Its invited speakers will talk about the various forms of assistance to the elderly and the details and ways of involving silver volunteers in your team’s work. Registration for the event will open on September 7 on the #SIBURVolunteers social network.