The Art Formula: How Creativity Transforms the Urban Environment
The Art Formula project fosters the formation of a pleasant urban environment that encourages residents to feel enthused about living and working in their cities. It is a unique platform that engages residents in collaborative creativity, provides them with tools for self-expression, and directly influences the appearance of cities by leaving bright artistic imprints.
Significant Statistics
Within the Art Formula project, residents of SIBUR's operating cities could try their hand at street art and propose sketches for painting public buildings. Based on the winning entries from an open contest, professional artists transfer these artworks to the city's facades. The project's core idea is co-creation, exploring unique local history, and developing the cities where SIBUR operates.
Our Mission
Making contemporary artistic practices (street art, calligraphy, design) accessible to every resident through practical workshops and lectures.
Transforming urban spaces through the joint efforts of citizens and professional artists, creating new art objects and community landmarks.
Providing citizens of all ages with the opportunity to discover their creative abilities by participating in a contest to design sketches for real art objects.
Incorporating information from the city's history and local lore into the creation of art objects.
SIBUR's Contribution
Organiser and Infrastructure Partner
The company creates the conditions for holding events, brings in professional artist-mentors, and provides all necessary materials, from spray paint to ceramics supplies.
Guide to the World of True Art
SIBUR facilitates a dialogue, inviting citizens to become co-authors of changes in their own city, breaking the stereotype that art is something distant and created by others.
Creator of Legacy
By supporting the creation of long-lasting art objects (graffiti, murals, paintings), the company helps shape the unique visual identity of cities, making them more vibrant, contemporary, and imbued with meanings created by the residents themselves.
Thus, the Art Formula is a practical tool through which SIBUR helps cities not just decorate spaces, but to unlock the creative potential of their residents and forge a new co-creative identity for the urban environment.