The Art Formula

Significant statistics
elegantly dressed-up urban venues
attended lectures and workshops
participated in the sketch contest organized for local residents
contest winners received training in street painting
As one of its top priorities, the Formula for Good Deeds has sought to help build a pleasant urban environment that would encourage local residents to feel enthused about living and working in their cities. Thanks to the Art Formula project, which has been supported by SIBUR since 2018, local residents in the cities where the company operates have had the opportunity to take an active part in promulgating street art.

Sketching contests and the making of art objects

Cities have been hosting sketch contests open to all residents (broken into two age groups: ages 4 to 17, and 18 to 55). The contests’ winners are chosen by open vote on social media. Professional artists would then work to transfer the best pieces of artwork to the facades of residential and public buildings.

   As part of the program in 2020, artists decorated the facades of four residential buildings in Tobolsk and Blagoveshchensk (Republic of Bashkortostan). All artwork was created under the motto of Discover Your City. For example, in Tobolsk, they created a portrait of Semyon Remezov, a famous cartographer, architect and builder of the past, while another building was decorated with a picture of a man and a woman flying over the city in hot-air balloons.

Educational program

In 2018-2019, the project featured lectures by urbanists, and master classes offered by professional artists. The experts discussed with their audiences how a cultural scene in a city is evolving, and how local residents can contribute to improving their cities’ landmark public spaces. At the master classes conducted by experienced artists, everyone could learn how to spray-paint and to create art objects of their own.

In 2020, because of the pandemic, the educational program had to be carried out in an online mode. Residents of Tobolsk and Blagoveshchensk were able to take part in a master class on graffiti art and calligraphy. The class included a presentation on contemporary art, hands-on exercises, and various interactive elements. By the end of 2020, the recording of the master class had had more than 21,000 views.