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The Art Formula

Significant statistics
29
elegantly dressed-up urban venues
>1 200
attended lectures and workshops
>640
sketches from local residents
21
contest finalists took part in decorating facades of the city's buildings
As one of its top priorities, the Formula for Good Deeds has sought to help build a pleasant urban environment that would encourage local residents to feel enthused about living and working in their cities. Thanks to the Art Formula project, which has been supported by SIBUR since 2018, local residents in the cities where the company operates have had the opportunity to take an active part in promulgating street art.

Sketching contests and the making of art objects

Cities have been hosting sketch contests open to all residents (broken into two age groups: ages 4 to 17, and 18 to 55). The contests’ winners are chosen by open vote on social media. Professional artists would then work to transfer the best pieces of artwork to the facades of residential and public buildings.

   As part of the program in 2020, artists decorated the facades of four residential buildings in Tobolsk and Blagoveshchensk (Republic of Bashkortostan). All artwork was created under the motto of Discover Your City. For example, in Tobolsk, they created a portrait of Semyon Remezov, a famous cartographer, architect and builder of the past, while another building was decorated with a picture of a man and a woman flying over the city in hot-air balloons.

2021 saw each city concentrate on its own theme of drawings entitled, respectively: "The Heritage Code” in Blagoveshchensk, "Legends and Tales of Siberia" in Tobolsk, and "The Nature of Art" in Svobodny. Each of the cities had two of their buildings decorated with vibrant murals. The ones in Tobolsk, for example, featured an image of children, dressed in traditional costumes of the peoples of the North, reading a fairy tale in a wintry forest, and a fairy-tale whale, a re-imagined interpretation of the character from Pyotr Yershov's piece "The Little Humpbacked Horse". Spread across the whale’s back is a modern-day Tobolsk. This was the artists’ way of stressing the close-knit connection between the city's everyday life and popular fairytales that have become a part of its cultural code.

Educational program

In 2018-2019, the project featured lectures by urbanists, and master classes offered by professional artists. The experts discussed with their audiences how a cultural scene in a city is evolving, and how local residents can contribute to improving their cities’ landmark public spaces. At the master classes conducted by experienced artists, everyone could learn how to spray-paint and to create art objects of their own.

In 2020, because of the pandemic, the educational program had to be carried out in an online mode. Residents of Tobolsk and Blagoveshchensk were able to take part in a master class on graffiti art and calligraphy. The class included a presentation on contemporary art, hands-on exercises, and various interactive elements. By the end of 2020, the recording of the master class had had more than 21,000 views.

2021 saw Svobodny host a graffiti master class and a discussion about street art that were held online and attracted more than 10,000 views and over 100 active participants who created their works of art live under the guidance of professional artists. The event in Blagoveshensk saw city residents design T-shirts and shopping bags and try their hand at being street artists. For the first time, Tobolsk hosted the festival of contemporary art "The Landmark Place" that brought together 400 residents of Tobolsk. The festival included a number of creative workshops - painting on skateboards, T-shirts and shopping bags, master classes in calligraphy, graffiti and portrait painting, a lecture by a music scholar Anna Velenskaya, an art quest, and an exhibition of contemporary art.