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<span style="color: windowtext;">Tobolsk has witnessed the unveiling of a new large-scale façade mural created from the winning sketch of the street art project <i>The Art Formula</i> implemented with the support from SIBUR’s <i>Formula for Good Deeds</i> social investment program. Over the eight years it has been in existence, the initiative has produced ten unique murals, each becoming a distinct landmark in Tobolsk’s cultural landscape and its new symbol.</span>
</p>
<p>
<span style="color: windowtext;">A long-standing tradition, the <i>Art Formula</i>
has been enjoying strong local support, with residents submitting their ideas for public display artworks every year. This year’s competition drew over <b>50</b> <b>sketches</b>. The winning piece, titled <i>Architects of Progress</i>, came from Ekaterina Tikhomirova.</span>
</p>
<p>
<b><span style="color: windowtext;">Alexey Vakulik, Chief Specialist for Government Relations and Socio-Economic Projects at ZapSibNeftekhim:<br>
</span></b><i><span style="color: windowtext;">“Eight years after its launch, the<b> </b></span></i><span style="color: windowtext;">Art Formula<i> is an indispensable feature of Tobolsk’s cultural scene. At SIBUR, we believe that true regional development means creating spaces for inspiration, creativity and interaction, it is more than just about building plants and roads. This new mural perfectly illustrates how staying in synch with local residents’ aspirations helps make our city grow and become more vibrant, attractive, and livable.”</i></span>
</p>
<p>
<span style="color: windowtext;">A pinnacle of this creative synergy, Ekaterina Tikhomirova’s </span><span style="color: windowtext;">artwork now adorns the façade of a residential building at 47 2nd Severnaya Street, </span><span style="color: windowtext;">turning this block of flats into a major-scale art piece that </span><span style="color: windowtext;">has spruced up</span><span style="color: windowtext;"> the street and highlighted the city’s uniqueness.</span><span style="color: windowtext;"> St. Petersburg-based artist Sergei Puropen and the </span><span style="color: windowtext;">RASKRASIMVSYO</span><span style="color: windowtext;"> team executed Tikhomirova’s design, following a week-long process that required roughly 177 cans of paint to ensure the mural’s longevity in addition to its striking beauty.</span>
</p>
<p>
<span style="color: windowtext;">It is particularly symbolic that the new mural faces the Tobolsk Multidisciplinary Technical College known for churning out specialist who go on to work for the city and the whole nation, serving as a daily visual inspiration for the college’s students and a reminder about the future their knowledge and efforts are helping to build, besides just making the area more visually attractive.</span>
</p>
<p>
<b><span style="color: windowtext;">Ekaterina Tikhomirova, winner of this year’s <i>Art Formula</i> competition:<br>
</span></b><i><span style="color: windowtext;">“I had learned about the contest from my teachers, they’re very supportive of their students and always keep us informed about such opportunities. I took me several months to develop the design. I worked on it from spring into summer, wanting to capture the inspiring change and innovation happening in today’s Tobolsk. Seeing it up on the wall was something hard to believe at first. But I then felt this huge inrush of joy and pride. It’s an amazing feeling to realize that your idea is now a part of the city’s look.”</span></i>
</p>
<p>
<span style="color: windowtext;">The new mural has once again underscored Tobolsk’s forward-charging momentum, balancing tradition with visionary ideas. The<i>
Art Formula</i> continues to unite local residents, artists, and partners around the shared drive toward enhancing and improving their urban environment. Each mural here is more than just a painting on the wall, they serve as a testament to the power of art to inspire and beautify our cities, making them progressively more comfortable.</span>
</p>
<p>
<b><i><span style="color: windowtext;">Background:<br>
</span></i></b><i><span style="color: windowtext;">The Formula for Good Deeds, SIBUR’s social investment program was launched on February 1, 2016, in all key cities where the company operates. It is being implemented across seven focus areas covering all essential social sector domains: urban development, education and science, sports and healthy living, environmental protection, culture, inclusion, and volunteering. Detailed information about the program is available on the program’s website at </span></i><a href="http://www.formula-hd.ru/"><i>www.formula-hd.ru</i></a><i><span style="color: windowtext;">.</span></i><i><span style="color: windowtext;"> </span></i>
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Tobolsk has witnessed the unveiling of a new large-scale façade mural created from the winning sketch of the street art project The Art Formula implemented with the support from SIBUR’s Formula for Good Deeds social investment program. Over the eight years it has been in existence, the initiative has produced ten unique murals, each becoming a distinct landmark in Tobolsk’s cultural landscape and its new symbol.
A long-standing tradition, the Art Formula
has been enjoying strong local support, with residents submitting their ideas for public display artworks every year. This year’s competition drew over 50 sketches. The winning piece, titled Architects of Progress, came from Ekaterina Tikhomirova.
Alexey Vakulik, Chief Specialist for Government Relations and Socio-Economic Projects at ZapSibNeftekhim:
“Eight years after its launch, the Art Formula is an indispensable feature of Tobolsk’s cultural scene. At SIBUR, we believe that true regional development means creating spaces for inspiration, creativity and interaction, it is more than just about building plants and roads. This new mural perfectly illustrates how staying in synch with local residents’ aspirations helps make our city grow and become more vibrant, attractive, and livable.”
A pinnacle of this creative synergy, Ekaterina Tikhomirova’s artwork now adorns the façade of a residential building at 47 2nd Severnaya Street, turning this block of flats into a major-scale art piece that has spruced up the street and highlighted the city’s uniqueness. St. Petersburg-based artist Sergei Puropen and the RASKRASIMVSYO team executed Tikhomirova’s design, following a week-long process that required roughly 177 cans of paint to ensure the mural’s longevity in addition to its striking beauty.
It is particularly symbolic that the new mural faces the Tobolsk Multidisciplinary Technical College known for churning out specialist who go on to work for the city and the whole nation, serving as a daily visual inspiration for the college’s students and a reminder about the future their knowledge and efforts are helping to build, besides just making the area more visually attractive.
Ekaterina Tikhomirova, winner of this year’s Art Formula competition:
“I had learned about the contest from my teachers, they’re very supportive of their students and always keep us informed about such opportunities. I took me several months to develop the design. I worked on it from spring into summer, wanting to capture the inspiring change and innovation happening in today’s Tobolsk. Seeing it up on the wall was something hard to believe at first. But I then felt this huge inrush of joy and pride. It’s an amazing feeling to realize that your idea is now a part of the city’s look.”
The new mural has once again underscored Tobolsk’s forward-charging momentum, balancing tradition with visionary ideas. The
Art Formula continues to unite local residents, artists, and partners around the shared drive toward enhancing and improving their urban environment. Each mural here is more than just a painting on the wall, they serve as a testament to the power of art to inspire and beautify our cities, making them progressively more comfortable.
Background:
The Formula for Good Deeds, SIBUR’s social investment program was launched on February 1, 2016, in all key cities where the company operates. It is being implemented across seven focus areas covering all essential social sector domains: urban development, education and science, sports and healthy living, environmental protection, culture, inclusion, and volunteering. Detailed information about the program is available on the program’s website at www.formula-hd.ru.
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Tobolsk has witnessed the unveiling of a new large-scale façade mural created from the winning sketch of the street art project The Art Formula implemented with the support from SIBUR’s Formula for Good Deeds social investment program. Over the eight years it has been in existence, the initiative has produced ten unique murals, each becoming a distinct landmark in Tobolsk’s cultural landscape and its new symbol.
A long-standing tradition, the Art Formula
has been enjoying strong local support, with residents submitting their ideas for public display artworks every year. This year’s competition drew over 50 sketches. The winning piece, titled Architects of Progress, came from Ekaterina Tikhomirova.
Alexey Vakulik, Chief Specialist for Government Relations and Socio-Economic Projects at ZapSibNeftekhim:
“Eight years after its launch, the Art Formula is an indispensable feature of Tobolsk’s cultural scene. At SIBUR, we believe that true regional development means creating spaces for inspiration, creativity and interaction, it is more than just about building plants and roads. This new mural perfectly illustrates how staying in synch with local residents’ aspirations helps make our city grow and become more vibrant, attractive, and livable.”
A pinnacle of this creative synergy, Ekaterina Tikhomirova’s artwork now adorns the façade of a residential building at 47 2nd Severnaya Street, turning this block of flats into a major-scale art piece that has spruced up the street and highlighted the city’s uniqueness. St. Petersburg-based artist Sergei Puropen and the RASKRASIMVSYO team executed Tikhomirova’s design, following a week-long process that required roughly 177 cans of paint to ensure the mural’s longevity in addition to its striking beauty.
It is particularly symbolic that the new mural faces the Tobolsk Multidisciplinary Technical College known for churning out specialist who go on to work for the city and the whole nation, serving as a daily visual inspiration for the college’s students and a reminder about the future their knowledge and efforts are helping to build, besides just making the area more visually attractive.
Ekaterina Tikhomirova, winner of this year’s Art Formula competition:
“I had learned about the contest from my teachers, they’re very supportive of their students and always keep us informed about such opportunities. I took me several months to develop the design. I worked on it from spring into summer, wanting to capture the inspiring change and innovation happening in today’s Tobolsk. Seeing it up on the wall was something hard to believe at first. But I then felt this huge inrush of joy and pride. It’s an amazing feeling to realize that your idea is now a part of the city’s look.”
The new mural has once again underscored Tobolsk’s forward-charging momentum, balancing tradition with visionary ideas. The
Art Formula continues to unite local residents, artists, and partners around the shared drive toward enhancing and improving their urban environment. Each mural here is more than just a painting on the wall, they serve as a testament to the power of art to inspire and beautify our cities, making them progressively more comfortable.
Background:
The Formula for Good Deeds, SIBUR’s social investment program was launched on February 1, 2016, in all key cities where the company operates. It is being implemented across seven focus areas covering all essential social sector domains: urban development, education and science, sports and healthy living, environmental protection, culture, inclusion, and volunteering. Detailed information about the program is available on the program’s website at www.formula-hd.ru.
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