Array ( [ID] => 531 [TIMESTAMP_X] => 2021-03-11 15:07:42 [IBLOCK_ID] => 5 [NAME] => Текст новости EN [ACTIVE] => Y [SORT] => 500 [CODE] => DESCRIPTION_EN [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 2 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [VALUE] => Array ( [TEXT] => <p> On 19 July 2026, the "Plastic Age" exhibition by the Moscow Museum of Design concluded at the A.A. Alyabyev Children's Art School. The project was presented in Tobolsk from 14 March with the support of SIBUR as part of the "Formula for Good Deeds" social investment programme, which celebrates its 10th anniversary in 2026. The co-organiser of the exhibition was the A.A. Alyabyev Children's Art School. </p> <p> The exhibition was a great success and generated interest among a diverse audience – schoolchildren, students, families with children, teachers, designers and city residents. Over the course of the project, 1,500 people visited the exhibition, and more than 200 free guided tours were conducted for guests. </p> <p> The exhibition told the story of plastic as one of the most important materials of the 20th and 21st centuries, which transformed industrial production, product design and everyday life. Visitors were able to trace the journey of plastic from the first mass-produced items and design experiments of the mid-20th century to contemporary objects created using recycled materials and principles of responsible production. </p> <p> More than 100 objects by 50 Russian and foreign designers and design studios were presented in Tobolsk. Among them were the miniature transistor radio "Micro", the "Sfera" loudspeaker, the iconic Panton Chair, the portable Valentine typewriter designed by Ettore Sottsass, the Soviet roly-poly toy, as well as works by contemporary Russian and foreign authors – EBURET, Recycle Object, Qullar, Brevno, ZNWR, Burkova design, Kartell, MAGIS, VITRA, EcoBirdy and others. </p> <p> An important part of the project was the educational programme. In addition to guided tours, it included a lecture on the role of plastic in design history and a practical masterclass dedicated to rethinking and reusing materials. </p> <p> On 10 June, designer and member of the Union of Designers of Russia, Anna Purtova, a teacher at the Children's Art School of the Tyumen State Institute of Culture, gave a lecture titled "The Material That Conquered the World". The participants were young architects, designers and art historians from the summer camp at the A.A. Alyabyev Art School. The children learned how plastic entered everyday life, influenced mass production and the visual culture of the 20th century, and why it is important for a contemporary designer to understand not only the properties of a material but also its life cycle. </p> <p> On the closing day of the exhibition, industrial designer, curator at the Moscow Museum of Design and exhibition designer Natalia Pozhidaeva gave a guided tour of the exhibition and a masterclass titled "Buttons and Flowers". Participants created floral compositions and jewellery from buttons, caps and other materials that can be given a second life. The masterclass clearly demonstrated how recycling principles can be applied in creativity, turning familiar objects into new creations. </p> <p> <b>Alexandra Sankova, General Director of the Moscow Museum of Design:</b><br> <i>"It was important for us to present plastic not only as a familiar material that surrounds people in everyday life, but also as part of the history of design, technology and culture. We are delighted that the exhibition generated such lively interest among the residents of Tobolsk, and that the guided tours, lecture and masterclass helped visitors see the exhibits in a broader context. We thank SIBUR and the A.A. Alyabyev Children's Art School for their support and collaboration on this project. This is not our first cooperation, and we are happy to continue it and return to Tobolsk with new projects!"</i> </p> <p> <b>Elena Belskaya, Director of the Department for Government Relations and Implementation of Socio-Economic Projects at ZapSibNeftekhim LLC:</b><br> <i>"For SIBUR, it is important to support projects that help to talk about modern materials in a new way – through culture, education and open dialogue with people. The exhibition was exactly such a project: it brought together design, the environmental agenda, ideas of responsible consumption and the genuine interest of city residents. Through the exhibition, lectures and masterclasses, visitors were able to see plastic not only as a material that changed everyday life, but also as a resource for new solutions, including in the logic of reuse. It is precisely such joint initiatives of the company, the city and federal cultural institutions that help Tobolsk strengthen its position as a city of new opportunities for young people and develop as a modern cultural centre."</i> </p> [TYPE] => HTML ) [DESCRIPTION] => [~VALUE] => Array ( [TEXT] =>

On 19 July 2026, the "Plastic Age" exhibition by the Moscow Museum of Design concluded at the A.A. Alyabyev Children's Art School. The project was presented in Tobolsk from 14 March with the support of SIBUR as part of the "Formula for Good Deeds" social investment programme, which celebrates its 10th anniversary in 2026. The co-organiser of the exhibition was the A.A. Alyabyev Children's Art School.

The exhibition was a great success and generated interest among a diverse audience – schoolchildren, students, families with children, teachers, designers and city residents. Over the course of the project, 1,500 people visited the exhibition, and more than 200 free guided tours were conducted for guests.

The exhibition told the story of plastic as one of the most important materials of the 20th and 21st centuries, which transformed industrial production, product design and everyday life. Visitors were able to trace the journey of plastic from the first mass-produced items and design experiments of the mid-20th century to contemporary objects created using recycled materials and principles of responsible production.

More than 100 objects by 50 Russian and foreign designers and design studios were presented in Tobolsk. Among them were the miniature transistor radio "Micro", the "Sfera" loudspeaker, the iconic Panton Chair, the portable Valentine typewriter designed by Ettore Sottsass, the Soviet roly-poly toy, as well as works by contemporary Russian and foreign authors – EBURET, Recycle Object, Qullar, Brevno, ZNWR, Burkova design, Kartell, MAGIS, VITRA, EcoBirdy and others.

An important part of the project was the educational programme. In addition to guided tours, it included a lecture on the role of plastic in design history and a practical masterclass dedicated to rethinking and reusing materials.

On 10 June, designer and member of the Union of Designers of Russia, Anna Purtova, a teacher at the Children's Art School of the Tyumen State Institute of Culture, gave a lecture titled "The Material That Conquered the World". The participants were young architects, designers and art historians from the summer camp at the A.A. Alyabyev Art School. The children learned how plastic entered everyday life, influenced mass production and the visual culture of the 20th century, and why it is important for a contemporary designer to understand not only the properties of a material but also its life cycle.

On the closing day of the exhibition, industrial designer, curator at the Moscow Museum of Design and exhibition designer Natalia Pozhidaeva gave a guided tour of the exhibition and a masterclass titled "Buttons and Flowers". Participants created floral compositions and jewellery from buttons, caps and other materials that can be given a second life. The masterclass clearly demonstrated how recycling principles can be applied in creativity, turning familiar objects into new creations.

Alexandra Sankova, General Director of the Moscow Museum of Design:
"It was important for us to present plastic not only as a familiar material that surrounds people in everyday life, but also as part of the history of design, technology and culture. We are delighted that the exhibition generated such lively interest among the residents of Tobolsk, and that the guided tours, lecture and masterclass helped visitors see the exhibits in a broader context. We thank SIBUR and the A.A. Alyabyev Children's Art School for their support and collaboration on this project. This is not our first cooperation, and we are happy to continue it and return to Tobolsk with new projects!"

Elena Belskaya, Director of the Department for Government Relations and Implementation of Socio-Economic Projects at ZapSibNeftekhim LLC:
"For SIBUR, it is important to support projects that help to talk about modern materials in a new way – through culture, education and open dialogue with people. The exhibition was exactly such a project: it brought together design, the environmental agenda, ideas of responsible consumption and the genuine interest of city residents. Through the exhibition, lectures and masterclasses, visitors were able to see plastic not only as a material that changed everyday life, but also as a resource for new solutions, including in the logic of reuse. It is precisely such joint initiatives of the company, the city and federal cultural institutions that help Tobolsk strengthen its position as a city of new opportunities for young people and develop as a modern cultural centre."

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On 19 July 2026, the "Plastic Age" exhibition by the Moscow Museum of Design concluded at the A.A. Alyabyev Children's Art School. The project was presented in Tobolsk from 14 March with the support of SIBUR as part of the "Formula for Good Deeds" social investment programme, which celebrates its 10th anniversary in 2026. The co-organiser of the exhibition was the A.A. Alyabyev Children's Art School.

The exhibition was a great success and generated interest among a diverse audience – schoolchildren, students, families with children, teachers, designers and city residents. Over the course of the project, 1,500 people visited the exhibition, and more than 200 free guided tours were conducted for guests.

The exhibition told the story of plastic as one of the most important materials of the 20th and 21st centuries, which transformed industrial production, product design and everyday life. Visitors were able to trace the journey of plastic from the first mass-produced items and design experiments of the mid-20th century to contemporary objects created using recycled materials and principles of responsible production.

More than 100 objects by 50 Russian and foreign designers and design studios were presented in Tobolsk. Among them were the miniature transistor radio "Micro", the "Sfera" loudspeaker, the iconic Panton Chair, the portable Valentine typewriter designed by Ettore Sottsass, the Soviet roly-poly toy, as well as works by contemporary Russian and foreign authors – EBURET, Recycle Object, Qullar, Brevno, ZNWR, Burkova design, Kartell, MAGIS, VITRA, EcoBirdy and others.

An important part of the project was the educational programme. In addition to guided tours, it included a lecture on the role of plastic in design history and a practical masterclass dedicated to rethinking and reusing materials.

On 10 June, designer and member of the Union of Designers of Russia, Anna Purtova, a teacher at the Children's Art School of the Tyumen State Institute of Culture, gave a lecture titled "The Material That Conquered the World". The participants were young architects, designers and art historians from the summer camp at the A.A. Alyabyev Art School. The children learned how plastic entered everyday life, influenced mass production and the visual culture of the 20th century, and why it is important for a contemporary designer to understand not only the properties of a material but also its life cycle.

On the closing day of the exhibition, industrial designer, curator at the Moscow Museum of Design and exhibition designer Natalia Pozhidaeva gave a guided tour of the exhibition and a masterclass titled "Buttons and Flowers". Participants created floral compositions and jewellery from buttons, caps and other materials that can be given a second life. The masterclass clearly demonstrated how recycling principles can be applied in creativity, turning familiar objects into new creations.

Alexandra Sankova, General Director of the Moscow Museum of Design:
"It was important for us to present plastic not only as a familiar material that surrounds people in everyday life, but also as part of the history of design, technology and culture. We are delighted that the exhibition generated such lively interest among the residents of Tobolsk, and that the guided tours, lecture and masterclass helped visitors see the exhibits in a broader context. We thank SIBUR and the A.A. Alyabyev Children's Art School for their support and collaboration on this project. This is not our first cooperation, and we are happy to continue it and return to Tobolsk with new projects!"

Elena Belskaya, Director of the Department for Government Relations and Implementation of Socio-Economic Projects at ZapSibNeftekhim LLC:
"For SIBUR, it is important to support projects that help to talk about modern materials in a new way – through culture, education and open dialogue with people. The exhibition was exactly such a project: it brought together design, the environmental agenda, ideas of responsible consumption and the genuine interest of city residents. Through the exhibition, lectures and masterclasses, visitors were able to see plastic not only as a material that changed everyday life, but also as a resource for new solutions, including in the logic of reuse. It is precisely such joint initiatives of the company, the city and federal cultural institutions that help Tobolsk strengthen its position as a city of new opportunities for young people and develop as a modern cultural centre."

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