Array ( [ID] => 531 [TIMESTAMP_X] => 2021-03-11 15:07:42 [IBLOCK_ID] => 5 [NAME] => Текст новости EN [ACTIVE] => Y [SORT] => 500 [CODE] => DESCRIPTION_EN [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 2 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [VALUE] => Array ( [TEXT] => <p> Tobolsk, 19 August 2026. A panel session titled "People Who Change Tobolsk: From Idea to Urban Change" was held in Tobolsk, dedicated to the 10th anniversary of SIBUR's "Formula for Good Deeds" social investment programme. The main theme articulated at the meeting was the development of the programme and its transition to a new level. Building on the strong foundation created over 10 years, Tobolsk projects are evolving into cross-sectoral ecosystems that work for the long term – in collaboration rather than in isolation. Networking among grant recipients and a systematic approach are becoming the new standard for grant support. </p> <p> The event brought together representatives of non-profit organisations, educational, cultural and sports institutions, proactive residents and city communities. The key focus of the session was not on figures and reports, but on the people – the drivers of change whose commitment is transforming Tobolsk into a city where people want to live and work. </p> <p> <span style="font-weight: 600;">Elena Belskaya, Director for Government Relations and Implementation of Socio-Economic Projects at ZapSibNeftekhim:</span><br> <em>"Behind every project there is a person. Looking ahead over the next 10 years, we are setting ourselves the goal of bringing people together and ensuring that projects are planned for years to come, addressing not the needs of a single institution but of many. A new application campaign will open in the autumn. Every year, dozens of initiatives are submitted. Today, authors are required to create sustainable systems based on strong partnerships. By developing networking, we help local initiatives to go beyond the boundaries of a single institution and achieve federal scale. It is precisely such systemic, partnership-based projects that are now highly valued by experts in nationwide grant competitions, and SIBUR is ready to provide comprehensive support to authors in their ambition to present their ideas at the highest level."</em> </p> <p> The new standard for grant activities emphasises optimisation and collaboration rather than simply increasing volume. Breathing life into existing facilities and building network partnerships makes it possible to create strategic initiatives aimed at the long-term development of Tobolsk. To support applicants, the session featured <span style="font-weight: 600;">Yury Deryugin, Head of the Digital Office at the SIBURINTECH Expertise Development Centre</span>, who presented artificial intelligence tools that help develop creative strategies and prepare strong applications for all-Russian competitions. </p> <p> The importance of a broader perspective on urban development and retaining young people in the region was emphasised by <span style="font-weight: 600;">Lyudmila Ostanina, First Deputy Head of the City of Tobolsk:</span> </p> <p> <em>"Over 10 years, we have learned to formulate ideas and implement them. Now we need to deliver a new quality and look at the problem more broadly. The project has been implemented – but what meaning lies behind it? A city is a living, open system; its elements are people. Residents have needs, and they should come together around shared interests. It is precisely this kind of coming together – around shared values, projects and initiatives – that gives the city a new impetus for development. For example, a school today is not only a place for education but also a neighbourhood hub that brings together children, parents, teachers and volunteers. By building urban ecosystems, we are creating a space where young people can see a future for themselves, where they can fulfil themselves as individuals and as professionals."</em> </p> <p> In the format of a live dialogue, residents discussed not the launch of initiatives but the next step: how to make a project sustainable, how to collaborate, and most importantly, how to reach the federal level and apply for ministerial and presidential grants, awards and competitions. <span style="font-weight: 600;">Sergey Bikin</span>, trainer and teacher at Sports School No. 2, spoke about how the "Football Formula" changed not just the events calendar but the entire system of working with children. <span style="font-weight: 600;">Anastasia Romanova</span>, General Producer of the cultural project "Siberian Seasons in Tobolsk", explained how "Siberian Seasons" ceased to be just a good idea "at home" and became visible beyond the city. <span style="font-weight: 600;">Lyubov Ishmetova</span>, Director of Kindergarten No. 49, shared how the practice of a single kindergarten grew into something that can be scaled across the entire city. </p> <p> Systematic work yields measurable results. According to VTsIOM data, over the past five years, the proportion of residents who had considered leaving Tobolsk has halved. The city's attractiveness to visitors is also growing: tourist flow increased from 105,000 people in 2020 to 386,000 in 2025. By 2030, the city plans to welcome around 1 million tourists annually. </p> <br> <br> <br> [TYPE] => HTML ) [DESCRIPTION] => [~VALUE] => Array ( [TEXT] =>

Tobolsk, 19 August 2026. A panel session titled "People Who Change Tobolsk: From Idea to Urban Change" was held in Tobolsk, dedicated to the 10th anniversary of SIBUR's "Formula for Good Deeds" social investment programme. The main theme articulated at the meeting was the development of the programme and its transition to a new level. Building on the strong foundation created over 10 years, Tobolsk projects are evolving into cross-sectoral ecosystems that work for the long term – in collaboration rather than in isolation. Networking among grant recipients and a systematic approach are becoming the new standard for grant support.

The event brought together representatives of non-profit organisations, educational, cultural and sports institutions, proactive residents and city communities. The key focus of the session was not on figures and reports, but on the people – the drivers of change whose commitment is transforming Tobolsk into a city where people want to live and work.

Elena Belskaya, Director for Government Relations and Implementation of Socio-Economic Projects at ZapSibNeftekhim:
"Behind every project there is a person. Looking ahead over the next 10 years, we are setting ourselves the goal of bringing people together and ensuring that projects are planned for years to come, addressing not the needs of a single institution but of many. A new application campaign will open in the autumn. Every year, dozens of initiatives are submitted. Today, authors are required to create sustainable systems based on strong partnerships. By developing networking, we help local initiatives to go beyond the boundaries of a single institution and achieve federal scale. It is precisely such systemic, partnership-based projects that are now highly valued by experts in nationwide grant competitions, and SIBUR is ready to provide comprehensive support to authors in their ambition to present their ideas at the highest level."

The new standard for grant activities emphasises optimisation and collaboration rather than simply increasing volume. Breathing life into existing facilities and building network partnerships makes it possible to create strategic initiatives aimed at the long-term development of Tobolsk. To support applicants, the session featured Yury Deryugin, Head of the Digital Office at the SIBURINTECH Expertise Development Centre, who presented artificial intelligence tools that help develop creative strategies and prepare strong applications for all-Russian competitions.

The importance of a broader perspective on urban development and retaining young people in the region was emphasised by Lyudmila Ostanina, First Deputy Head of the City of Tobolsk:

"Over 10 years, we have learned to formulate ideas and implement them. Now we need to deliver a new quality and look at the problem more broadly. The project has been implemented – but what meaning lies behind it? A city is a living, open system; its elements are people. Residents have needs, and they should come together around shared interests. It is precisely this kind of coming together – around shared values, projects and initiatives – that gives the city a new impetus for development. For example, a school today is not only a place for education but also a neighbourhood hub that brings together children, parents, teachers and volunteers. By building urban ecosystems, we are creating a space where young people can see a future for themselves, where they can fulfil themselves as individuals and as professionals."

In the format of a live dialogue, residents discussed not the launch of initiatives but the next step: how to make a project sustainable, how to collaborate, and most importantly, how to reach the federal level and apply for ministerial and presidential grants, awards and competitions. Sergey Bikin, trainer and teacher at Sports School No. 2, spoke about how the "Football Formula" changed not just the events calendar but the entire system of working with children. Anastasia Romanova, General Producer of the cultural project "Siberian Seasons in Tobolsk", explained how "Siberian Seasons" ceased to be just a good idea "at home" and became visible beyond the city. Lyubov Ishmetova, Director of Kindergarten No. 49, shared how the practice of a single kindergarten grew into something that can be scaled across the entire city.

Systematic work yields measurable results. According to VTsIOM data, over the past five years, the proportion of residents who had considered leaving Tobolsk has halved. The city's attractiveness to visitors is also growing: tourist flow increased from 105,000 people in 2020 to 386,000 in 2025. By 2030, the city plans to welcome around 1 million tourists annually.

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Tobolsk, 19 August 2026. A panel session titled "People Who Change Tobolsk: From Idea to Urban Change" was held in Tobolsk, dedicated to the 10th anniversary of SIBUR's "Formula for Good Deeds" social investment programme. The main theme articulated at the meeting was the development of the programme and its transition to a new level. Building on the strong foundation created over 10 years, Tobolsk projects are evolving into cross-sectoral ecosystems that work for the long term – in collaboration rather than in isolation. Networking among grant recipients and a systematic approach are becoming the new standard for grant support.

The event brought together representatives of non-profit organisations, educational, cultural and sports institutions, proactive residents and city communities. The key focus of the session was not on figures and reports, but on the people – the drivers of change whose commitment is transforming Tobolsk into a city where people want to live and work.

Elena Belskaya, Director for Government Relations and Implementation of Socio-Economic Projects at ZapSibNeftekhim:
"Behind every project there is a person. Looking ahead over the next 10 years, we are setting ourselves the goal of bringing people together and ensuring that projects are planned for years to come, addressing not the needs of a single institution but of many. A new application campaign will open in the autumn. Every year, dozens of initiatives are submitted. Today, authors are required to create sustainable systems based on strong partnerships. By developing networking, we help local initiatives to go beyond the boundaries of a single institution and achieve federal scale. It is precisely such systemic, partnership-based projects that are now highly valued by experts in nationwide grant competitions, and SIBUR is ready to provide comprehensive support to authors in their ambition to present their ideas at the highest level."

The new standard for grant activities emphasises optimisation and collaboration rather than simply increasing volume. Breathing life into existing facilities and building network partnerships makes it possible to create strategic initiatives aimed at the long-term development of Tobolsk. To support applicants, the session featured Yury Deryugin, Head of the Digital Office at the SIBURINTECH Expertise Development Centre, who presented artificial intelligence tools that help develop creative strategies and prepare strong applications for all-Russian competitions.

The importance of a broader perspective on urban development and retaining young people in the region was emphasised by Lyudmila Ostanina, First Deputy Head of the City of Tobolsk:

"Over 10 years, we have learned to formulate ideas and implement them. Now we need to deliver a new quality and look at the problem more broadly. The project has been implemented – but what meaning lies behind it? A city is a living, open system; its elements are people. Residents have needs, and they should come together around shared interests. It is precisely this kind of coming together – around shared values, projects and initiatives – that gives the city a new impetus for development. For example, a school today is not only a place for education but also a neighbourhood hub that brings together children, parents, teachers and volunteers. By building urban ecosystems, we are creating a space where young people can see a future for themselves, where they can fulfil themselves as individuals and as professionals."

In the format of a live dialogue, residents discussed not the launch of initiatives but the next step: how to make a project sustainable, how to collaborate, and most importantly, how to reach the federal level and apply for ministerial and presidential grants, awards and competitions. Sergey Bikin, trainer and teacher at Sports School No. 2, spoke about how the "Football Formula" changed not just the events calendar but the entire system of working with children. Anastasia Romanova, General Producer of the cultural project "Siberian Seasons in Tobolsk", explained how "Siberian Seasons" ceased to be just a good idea "at home" and became visible beyond the city. Lyubov Ishmetova, Director of Kindergarten No. 49, shared how the practice of a single kindergarten grew into something that can be scaled across the entire city.

Systematic work yields measurable results. According to VTsIOM data, over the past five years, the proportion of residents who had considered leaving Tobolsk has halved. The city's attractiveness to visitors is also growing: tourist flow increased from 105,000 people in 2020 to 386,000 in 2025. By 2030, the city plans to welcome around 1 million tourists annually.

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