Array ( [ID] => 531 [TIMESTAMP_X] => 2021-03-11 15:07:42 [IBLOCK_ID] => 5 [NAME] => Текст новости EN [ACTIVE] => Y [SORT] => 500 [CODE] => DESCRIPTION_EN [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 2 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [VALUE] => Array ( [TEXT] => <p style="color: #0f1115;"> On 11 July, the folk culture festival "Significant Place" took place in the "Semya" Park, bringing together thousands of residents of Nizhnekamsk around traditions, creativity and joint creation. The project is implemented with the support of SIBUR's "Formula for Good Deeds" social investment programme and has shown for several years now that folk culture can be modern, relevant and close to everyone. </p> <p style="color: #0f1115;"> The "Significant Place" festival transformed the city's "Semya" Park into a large creative space where everyone could not only get acquainted with folk culture but also become part of it. Throughout the day, dozens of themed areas, masterclasses and interactive zones dedicated to traditional crafts, music, art and contemporary interpretations of cultural heritage were in operation. </p> <p style="color: #0f1115;"> <span style="font-weight: 600;">Elena Snezhko, Head of SIBUR's "Formula for Good Deeds" social investment programme:</span><br> <em>"In the year of the 10th anniversary of the 'Formula for Good Deeds' programme, it is especially valuable to see how the projects we support are becoming cherished city traditions. The 'Significant Place' festival has been bringing residents together around cultural heritage for several years, helping to preserve it through contemporary creative formats. It is precisely such initiatives that form active urban communities and make culture a natural part of everyday life."</em> </p> <p style="color: #0f1115;"> The central image of the festival was the wooden window casing – a recognisable element of traditional architecture and an important cultural code. This decorative element, which adorned homes for centuries, was reinterpreted as a metaphor for home, memory, history and individuality, becoming the basis of the festival's visual identity and a unifying image. </p> <p style="color: #0f1115;"> The idea of co-creation was continued by a large-scale art project. On the eve of the festival, residents together with professional artists painted the facade of the "Baza" Centre for Creative Industries. The mural, inspired by traditional ornaments and images of folk culture, became a gift to Nizhnekamsk, as well as a new point of attraction and a vivid reminder of the festival. </p> <p style="color: #0f1115;"> <span style="font-weight: 600;">Elvira Dolotkazina, Manager of Government Relations Department at Nizhnekamskneftekhim PJSC:</span><br> <em>"Thanks to SIBUR's 'Formula for Good Deeds' social investment programme, Nizhnekamsk continues to be transformed. We support residents' initiatives – new interesting grant projects are emerging, interregional programmes are launching and vibrant city celebrations are taking place. The 'Significant Place' festival is a living example of how to combine family leisure, cultural discovery and useful masterclasses. For SIBUR, these are not just events but an opportunity to make the city more comfortable for residents, including our employees and their families, because we live and work here. Together we are creating leisure activities that we are truly proud of!"</em> </p> <p style="color: #0f1115;"> The creative core of the festival consisted of themed workshops. In the crafts workshop, guests painted wooden window casings, tiles, boxes and roly-poly toys, learned carpet embroidery, created jewellery and explored various techniques of decorative and applied arts. Each participant could not only try their hand at a new craft but also take home a piece they had made themselves. </p> <p style="color: #0f1115;"> The costume workshop was particularly popular, where guests learned how folk ornaments, mythology and elements of Tatar culture are translated into modern fashion. Artist and designer Tana Chernoguzova gave a lecture on new interpretations of traditions, while historian and candidate of cultural studies Enzhe Dusaeva spoke about costume as a cultural archive. The practical part was supplemented by textile customisation with festival prints and the creation of a collective fabric panel. </p> <p style="color: #0f1115;"> The music programme was also one of the main highlights of the festival. The music workshop featured a concert-lecture "Music of the Ancestors", dedicated to traditional instruments and folk music practices, while an open choir rehearsal allowed anyone who wished to become part of a large collective performance, regardless of musical experience. </p> <p style="color: #0f1115;"> The headliners performing on the main stage were "KhVOYA" (Penza), "Sestryonka" (St Petersburg) and "Dyshat" (Kazan). Each group reinterprets folk music in its own way: from atmospheric ethno-sound and vocal experiments to the fusion of folk motifs with contemporary electronics and original songwriting. The programme was complemented by DJ sets and a Tatar dance masterclass, bringing together traditions and contemporary music culture. In the evening, a large prize draw took place, with more than 2,000 guests taking part. </p> <p style="color: #0f1115;"> The festival grounds also featured a crafts fair, photo zones, game areas, relaxation zones and spaces for getting acquainted with folk games and culture. Great interest was generated by the art plein air, the collective mosaic "National Pattern", the art spaces "Wisdom of the Ancestors" and sticker-art colouring, as well as an interactive quest. Thanks to the variety of activities, guests could spend the whole day at the festival, moving from one venue to another and discovering folk culture through personal experience, creativity and communication. </p> <p style="color: #0f1115;"> <span style="font-weight: 600;">Marina Kamelina, Deputy Mayor of Nizhnekamsk:</span><br> <em>"We are very pleased that the 'Significant Place' festival is once again being held in Nizhnekamsk. It helps preserve the connection between generations and introduces the traditions of the peoples who live in our city, but does so in a modern and accessible form. There are many young people, children and young parents here, and they see that folk culture can be relevant and interesting. For Nizhnekamsk, this is another important step in the development of the city's cultural life. And the very name 'Significant Place' sounds especially apt here: we have gathered in the 'Semya' Park as one big family of Nizhnekamsk residents."</em> </p> <p style="color: #0f1115;"> The "Significant Place" festival once again confirmed that traditional culture can be not a museum exhibit but a part of modern urban life. Through joint creativity, resident participation and new public spaces, the project creates living points of attraction, strengthens the bond between generations and shows that culture is precisely the foundation for the development of an urban community. </p> <p style="color: #0f1115;"> <span style="font-weight: 600;">Anastasia Dibrova, Director of the "Significant Place" festival:</span><br> <em>"We strive to ensure that 'Significant Place' does not just talk about culture but involves people in it through action, participation and personal experience. It is important that every guest feels: traditions are not the past, but a living language that can be spoken today. That is why the festival has so many formats where you can not only observe but also create: paint a window casing, try a craft, hear a familiar melody in a new sound. This is the path to making culture your own, close and authentic, and to inspiring the younger generation with the richness of their native country's culture and traditions."</em> </p> [TYPE] => HTML ) [DESCRIPTION] => [~VALUE] => Array ( [TEXT] =>

On 11 July, the folk culture festival "Significant Place" took place in the "Semya" Park, bringing together thousands of residents of Nizhnekamsk around traditions, creativity and joint creation. The project is implemented with the support of SIBUR's "Formula for Good Deeds" social investment programme and has shown for several years now that folk culture can be modern, relevant and close to everyone.

The "Significant Place" festival transformed the city's "Semya" Park into a large creative space where everyone could not only get acquainted with folk culture but also become part of it. Throughout the day, dozens of themed areas, masterclasses and interactive zones dedicated to traditional crafts, music, art and contemporary interpretations of cultural heritage were in operation.

Elena Snezhko, Head of SIBUR's "Formula for Good Deeds" social investment programme:
"In the year of the 10th anniversary of the 'Formula for Good Deeds' programme, it is especially valuable to see how the projects we support are becoming cherished city traditions. The 'Significant Place' festival has been bringing residents together around cultural heritage for several years, helping to preserve it through contemporary creative formats. It is precisely such initiatives that form active urban communities and make culture a natural part of everyday life."

The central image of the festival was the wooden window casing – a recognisable element of traditional architecture and an important cultural code. This decorative element, which adorned homes for centuries, was reinterpreted as a metaphor for home, memory, history and individuality, becoming the basis of the festival's visual identity and a unifying image.

The idea of co-creation was continued by a large-scale art project. On the eve of the festival, residents together with professional artists painted the facade of the "Baza" Centre for Creative Industries. The mural, inspired by traditional ornaments and images of folk culture, became a gift to Nizhnekamsk, as well as a new point of attraction and a vivid reminder of the festival.

Elvira Dolotkazina, Manager of Government Relations Department at Nizhnekamskneftekhim PJSC:
"Thanks to SIBUR's 'Formula for Good Deeds' social investment programme, Nizhnekamsk continues to be transformed. We support residents' initiatives – new interesting grant projects are emerging, interregional programmes are launching and vibrant city celebrations are taking place. The 'Significant Place' festival is a living example of how to combine family leisure, cultural discovery and useful masterclasses. For SIBUR, these are not just events but an opportunity to make the city more comfortable for residents, including our employees and their families, because we live and work here. Together we are creating leisure activities that we are truly proud of!"

The creative core of the festival consisted of themed workshops. In the crafts workshop, guests painted wooden window casings, tiles, boxes and roly-poly toys, learned carpet embroidery, created jewellery and explored various techniques of decorative and applied arts. Each participant could not only try their hand at a new craft but also take home a piece they had made themselves.

The costume workshop was particularly popular, where guests learned how folk ornaments, mythology and elements of Tatar culture are translated into modern fashion. Artist and designer Tana Chernoguzova gave a lecture on new interpretations of traditions, while historian and candidate of cultural studies Enzhe Dusaeva spoke about costume as a cultural archive. The practical part was supplemented by textile customisation with festival prints and the creation of a collective fabric panel.

The music programme was also one of the main highlights of the festival. The music workshop featured a concert-lecture "Music of the Ancestors", dedicated to traditional instruments and folk music practices, while an open choir rehearsal allowed anyone who wished to become part of a large collective performance, regardless of musical experience.

The headliners performing on the main stage were "KhVOYA" (Penza), "Sestryonka" (St Petersburg) and "Dyshat" (Kazan). Each group reinterprets folk music in its own way: from atmospheric ethno-sound and vocal experiments to the fusion of folk motifs with contemporary electronics and original songwriting. The programme was complemented by DJ sets and a Tatar dance masterclass, bringing together traditions and contemporary music culture. In the evening, a large prize draw took place, with more than 2,000 guests taking part.

The festival grounds also featured a crafts fair, photo zones, game areas, relaxation zones and spaces for getting acquainted with folk games and culture. Great interest was generated by the art plein air, the collective mosaic "National Pattern", the art spaces "Wisdom of the Ancestors" and sticker-art colouring, as well as an interactive quest. Thanks to the variety of activities, guests could spend the whole day at the festival, moving from one venue to another and discovering folk culture through personal experience, creativity and communication.

Marina Kamelina, Deputy Mayor of Nizhnekamsk:
"We are very pleased that the 'Significant Place' festival is once again being held in Nizhnekamsk. It helps preserve the connection between generations and introduces the traditions of the peoples who live in our city, but does so in a modern and accessible form. There are many young people, children and young parents here, and they see that folk culture can be relevant and interesting. For Nizhnekamsk, this is another important step in the development of the city's cultural life. And the very name 'Significant Place' sounds especially apt here: we have gathered in the 'Semya' Park as one big family of Nizhnekamsk residents."

The "Significant Place" festival once again confirmed that traditional culture can be not a museum exhibit but a part of modern urban life. Through joint creativity, resident participation and new public spaces, the project creates living points of attraction, strengthens the bond between generations and shows that culture is precisely the foundation for the development of an urban community.

Anastasia Dibrova, Director of the "Significant Place" festival:
"We strive to ensure that 'Significant Place' does not just talk about culture but involves people in it through action, participation and personal experience. It is important that every guest feels: traditions are not the past, but a living language that can be spoken today. That is why the festival has so many formats where you can not only observe but also create: paint a window casing, try a craft, hear a familiar melody in a new sound. This is the path to making culture your own, close and authentic, and to inspiring the younger generation with the richness of their native country's culture and traditions."

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On 11 July, the folk culture festival "Significant Place" took place in the "Semya" Park, bringing together thousands of residents of Nizhnekamsk around traditions, creativity and joint creation. The project is implemented with the support of SIBUR's "Formula for Good Deeds" social investment programme and has shown for several years now that folk culture can be modern, relevant and close to everyone.

The "Significant Place" festival transformed the city's "Semya" Park into a large creative space where everyone could not only get acquainted with folk culture but also become part of it. Throughout the day, dozens of themed areas, masterclasses and interactive zones dedicated to traditional crafts, music, art and contemporary interpretations of cultural heritage were in operation.

Elena Snezhko, Head of SIBUR's "Formula for Good Deeds" social investment programme:
"In the year of the 10th anniversary of the 'Formula for Good Deeds' programme, it is especially valuable to see how the projects we support are becoming cherished city traditions. The 'Significant Place' festival has been bringing residents together around cultural heritage for several years, helping to preserve it through contemporary creative formats. It is precisely such initiatives that form active urban communities and make culture a natural part of everyday life."

The central image of the festival was the wooden window casing – a recognisable element of traditional architecture and an important cultural code. This decorative element, which adorned homes for centuries, was reinterpreted as a metaphor for home, memory, history and individuality, becoming the basis of the festival's visual identity and a unifying image.

The idea of co-creation was continued by a large-scale art project. On the eve of the festival, residents together with professional artists painted the facade of the "Baza" Centre for Creative Industries. The mural, inspired by traditional ornaments and images of folk culture, became a gift to Nizhnekamsk, as well as a new point of attraction and a vivid reminder of the festival.

Elvira Dolotkazina, Manager of Government Relations Department at Nizhnekamskneftekhim PJSC:
"Thanks to SIBUR's 'Formula for Good Deeds' social investment programme, Nizhnekamsk continues to be transformed. We support residents' initiatives – new interesting grant projects are emerging, interregional programmes are launching and vibrant city celebrations are taking place. The 'Significant Place' festival is a living example of how to combine family leisure, cultural discovery and useful masterclasses. For SIBUR, these are not just events but an opportunity to make the city more comfortable for residents, including our employees and their families, because we live and work here. Together we are creating leisure activities that we are truly proud of!"

The creative core of the festival consisted of themed workshops. In the crafts workshop, guests painted wooden window casings, tiles, boxes and roly-poly toys, learned carpet embroidery, created jewellery and explored various techniques of decorative and applied arts. Each participant could not only try their hand at a new craft but also take home a piece they had made themselves.

The costume workshop was particularly popular, where guests learned how folk ornaments, mythology and elements of Tatar culture are translated into modern fashion. Artist and designer Tana Chernoguzova gave a lecture on new interpretations of traditions, while historian and candidate of cultural studies Enzhe Dusaeva spoke about costume as a cultural archive. The practical part was supplemented by textile customisation with festival prints and the creation of a collective fabric panel.

The music programme was also one of the main highlights of the festival. The music workshop featured a concert-lecture "Music of the Ancestors", dedicated to traditional instruments and folk music practices, while an open choir rehearsal allowed anyone who wished to become part of a large collective performance, regardless of musical experience.

The headliners performing on the main stage were "KhVOYA" (Penza), "Sestryonka" (St Petersburg) and "Dyshat" (Kazan). Each group reinterprets folk music in its own way: from atmospheric ethno-sound and vocal experiments to the fusion of folk motifs with contemporary electronics and original songwriting. The programme was complemented by DJ sets and a Tatar dance masterclass, bringing together traditions and contemporary music culture. In the evening, a large prize draw took place, with more than 2,000 guests taking part.

The festival grounds also featured a crafts fair, photo zones, game areas, relaxation zones and spaces for getting acquainted with folk games and culture. Great interest was generated by the art plein air, the collective mosaic "National Pattern", the art spaces "Wisdom of the Ancestors" and sticker-art colouring, as well as an interactive quest. Thanks to the variety of activities, guests could spend the whole day at the festival, moving from one venue to another and discovering folk culture through personal experience, creativity and communication.

Marina Kamelina, Deputy Mayor of Nizhnekamsk:
"We are very pleased that the 'Significant Place' festival is once again being held in Nizhnekamsk. It helps preserve the connection between generations and introduces the traditions of the peoples who live in our city, but does so in a modern and accessible form. There are many young people, children and young parents here, and they see that folk culture can be relevant and interesting. For Nizhnekamsk, this is another important step in the development of the city's cultural life. And the very name 'Significant Place' sounds especially apt here: we have gathered in the 'Semya' Park as one big family of Nizhnekamsk residents."

The "Significant Place" festival once again confirmed that traditional culture can be not a museum exhibit but a part of modern urban life. Through joint creativity, resident participation and new public spaces, the project creates living points of attraction, strengthens the bond between generations and shows that culture is precisely the foundation for the development of an urban community.

Anastasia Dibrova, Director of the "Significant Place" festival:
"We strive to ensure that 'Significant Place' does not just talk about culture but involves people in it through action, participation and personal experience. It is important that every guest feels: traditions are not the past, but a living language that can be spoken today. That is why the festival has so many formats where you can not only observe but also create: paint a window casing, try a craft, hear a familiar melody in a new sound. This is the path to making culture your own, close and authentic, and to inspiring the younger generation with the richness of their native country's culture and traditions."

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