Array ( [ID] => 531 [TIMESTAMP_X] => 2021-03-11 15:07:42 [IBLOCK_ID] => 5 [NAME] => Текст новости EN [ACTIVE] => Y [SORT] => 500 [CODE] => DESCRIPTION_EN [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 2 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [VALUE] => Array ( [TEXT] => <p> <span style="color: windowtext;">On September 6, the festival of Russian culture known as the <i>Iconic Place</i> was held in the courtyard of the Kazan Kremlin’s Public Offices for the first time. The event that introduced Kazan’s residents to a new format ended up attracting seven thousand local residents and guests of the republic of Tatarstan. The festival was organized with the support of SIBUR's <i>Formula for Good Deeds</i> social investment program.<br> For just one day, the Kremlin’s grounds got transformed into a platform of creativity, education, and a place for socializing. The festival’s central theme was Russian wooden window casings, one of the most recognizable symbols of traditional architecture, a visual cultural code. This decorative element, which has for centuries adorned homes in Kazan and other Russian cities, was reimagined as a creative metaphor: a symbol of a home, memories, history, and individuality. Master classes on decorating window casings by hand painting proved to be particularly popular among those who wished to take home not just their memories of the event, but also a handmade item inspired by long-standing architectural traditions.</span> </p> <p> <i><span style="color: windowtext;">“SIBUR has adopted a systemic approach to supporting and advancing social initiatives, with our main objective being to foster a comfortable living environment. This is not only about comfort but also about a sense of confidence, stability, and security. The </span></i><span style="color: windowtext;">Iconic Place<i> festival embodies these values by presenting local residents with opportunities to communicate, create, and explore the diversity of cultural traditions. It is of particular note that in the multiethnic Republic of Tatarstan, projects such as these help one realize that although each of us is unique we are united. Culture acts as the bridge connecting people”</i>, <b>Stanislav Martynenko, Head of SIBUR’s Government Relations in the Republic of Tatarstan, commented</b>.</span> </p> <p> <span style="color: windowtext;">The festival’s guests were offered to take part in master classes in traditional crafts held at the creative lab: painting head scarves using traditional Tatar patterns, wreath weaving, decorating <i>kokoshnik</i> head dresses, and other crafts. Under the guidance of experience craftsmen, students were offered a chance to learn time-tested techniques and handmake their own souvenirs. An art project that involved creating a collectively built mosaic mirror drew particular attention of the public. Each participant added their unique piece to the overall work of art, and now this art object will remain on display in Kazan at the Kremlin’s observation platform as a symbol of collaborative creativity.</span> </p> <p> <i><span style="color: windowtext;">“Historical spaces are, above all, for the city's own residents, and only after that for its visitors and tourists. Their mission is not only to preserve culture and history but also to share it and to be open to everyone. The </span></i><span style="color: windowtext;">Iconic Place<i> festival is a very apt reflection of this idea. It can be defined as a space of sharing where people exchange their impressions, knowledge, emotions. People come here not only to watch but to participate, to discover traditions through creativity. Projects such as these are enriching for everyone, they help them feel a part of a shared history, and make culture more accessible”,</i><b> Ilnur Rakhimov, Director of the Kazan Kremlin’s Historical, Architectural, and Art Museum-Reserve, noted.</b></span> </p> <p> <span style="color: windowtext;">The festival’s main stage was packed with diverse activities all day. Ethno-bands and a folk DJ set helped generate modern sound for folk traditional music. Ruslan Rimanas's theater put on a performance based on the <i>Guests of the Alley </i>play. In addition, there were animated games held for both children and adults.</span> </p> <p> <span style="color: windowtext;">Particular interest of the visiting crowd was stirred by a folk costume contest with contestants demonstrating various tradition-inspired outfits. The festival was headlined by the singer known as Dyshat, whose work draws on a combination of ethnic instruments of oriental peoples, the Tatar language, and contemporary rhythms. The festival also feature a folk trio Taraxacum from Samara, while the <i>Kruzhok Khora</i> project held an open rehearsal where the audience could sing their favorite folk songs together with the musicians to the accompaniment of a button accordion. The educational component also served as an important part of the fest’s program. Researchers from Kazan Federal University gave a series of lectures on the history of Russian fairy tales, traditional dolls, and <i>kokoshnik</i> head dresses. The ETNAR project gave a concert/lecture titled <i>Music of Our Ancestors, </i>a format that amalgamated a scholarly lecture with live performances using ancient musical instruments.</span> </p> <p> <span style="color: windowtext;">Other additional activities offered to the guests included a festive quest with a raffle featuring various items of merchandise, tasting of Tatar teas, a large-size coloring picture, demonstration master classes, a stylized-format photo booth, and a comfy area for relaxation. As for the most popular performances enjoyed by the festival’s guests, these included a performance titled <i>Wisdom of the Ancestors</i> offering everyone in attendance a chance to leave a message that was iconic to them, and an interactive zone called <i>Choose with Your Heart</i> where people were asked to vote for an element that most vividly connects one to their traditions and culture.</span> </p> <p> <span style="color: windowtext;">The <i>Iconic Place</i> festival became an event that demonstrated that Russian culture can be modern and alive. This is where traditions meet new formats, while every participant gets more than plain impressions but also gains personalized experience.</span> </p> <p> <i><span style="color: windowtext;">“We endeavor to make sure that the </span></i><span style="color: windowtext;">Iconic Place<i> is not just a conversation about culture, but that it also helps engage people in culture through action, participation, and personal experience. It is important to ensure that every guest can see that traditions are not a thing of the past, but a living language that we can speak today. That is why the festival has been featuring so many formats where you can not just observe but also co-create: hand paint a window casing, try your hand at a craft, enjoy a familiar tune wrapped in a new sound. This is what constitutes the pathway to making culture one’s own, making it close and real, and to bedazzling the younger generation with the richness of their home country's culture and traditions”</i>, <b>Anastasia Dibrova, Manager of the <i>Iconic Place</i> festival, commented.</b></span> </p> <p> <span style="color: windowtext;"><b><br> </b></span> </p> <p> <span style="color: windowtext;">Background:</span> </p> <p> <i><span style="color: windowtext;">What makes the </span></i><span style="color: windowtext;">Iconic Place<i> festival unique is its blend of traditions and a modern touch. This where culture becomes not only an object of observation but also a space for dialogue, creativity, and engagement. A lot of attention is being paid to getting visitors involved in the fest’s activities so that everyone could co-create art objects, try dabbling at a craft, sing in a choir, or taking part in a quest. By participating in the festival one can discover new facets of Russian culture, gain hands-on experience at various workshops, feel the connection between generations, grow their connections, and view traditions through the lens of relevant formats.</i></span> </p> <p> <i>The Iconic Place project is being implemented by the company RASKRASIMVS</i><i>Ё</i><i> with the backing of SIBUR. Tatarstan is home to several of the company’s facilities, including Nizhnekamskneftekhim and Kazanorgsintez. The Formula for Good Deeds, SIBUR's social investment program, was launched on February 1, 2016 in all key cities where the company operates. It is being implemented across seven focus areas covering all essential social sector domains: urban development, education and science, sports and healthy living, environmental protection, culture, inclusion, and volunteering. Detailed information about the program is available on the program’s website at </i><a href="http://www.formula-hd.ru/"><i><span style="color: windowtext;">www.formula-hd.ru</span></i></a><i>. </i> </p> [TYPE] => HTML ) [DESCRIPTION] => [~VALUE] => Array ( [TEXT] =>

On September 6, the festival of Russian culture known as the Iconic Place was held in the courtyard of the Kazan Kremlin’s Public Offices for the first time. The event that introduced Kazan’s residents to a new format ended up attracting seven thousand local residents and guests of the republic of Tatarstan. The festival was organized with the support of SIBUR's Formula for Good Deeds social investment program.
For just one day, the Kremlin’s grounds got transformed into a platform of creativity, education, and a place for socializing. The festival’s central theme was Russian wooden window casings, one of the most recognizable symbols of traditional architecture, a visual cultural code. This decorative element, which has for centuries adorned homes in Kazan and other Russian cities, was reimagined as a creative metaphor: a symbol of a home, memories, history, and individuality. Master classes on decorating window casings by hand painting proved to be particularly popular among those who wished to take home not just their memories of the event, but also a handmade item inspired by long-standing architectural traditions.

“SIBUR has adopted a systemic approach to supporting and advancing social initiatives, with our main objective being to foster a comfortable living environment. This is not only about comfort but also about a sense of confidence, stability, and security. The Iconic Place festival embodies these values by presenting local residents with opportunities to communicate, create, and explore the diversity of cultural traditions. It is of particular note that in the multiethnic Republic of Tatarstan, projects such as these help one realize that although each of us is unique we are united. Culture acts as the bridge connecting people”, Stanislav Martynenko, Head of SIBUR’s Government Relations in the Republic of Tatarstan, commented.

The festival’s guests were offered to take part in master classes in traditional crafts held at the creative lab: painting head scarves using traditional Tatar patterns, wreath weaving, decorating kokoshnik head dresses, and other crafts. Under the guidance of experience craftsmen, students were offered a chance to learn time-tested techniques and handmake their own souvenirs. An art project that involved creating a collectively built mosaic mirror drew particular attention of the public. Each participant added their unique piece to the overall work of art, and now this art object will remain on display in Kazan at the Kremlin’s observation platform as a symbol of collaborative creativity.

“Historical spaces are, above all, for the city's own residents, and only after that for its visitors and tourists. Their mission is not only to preserve culture and history but also to share it and to be open to everyone. The Iconic Place festival is a very apt reflection of this idea. It can be defined as a space of sharing where people exchange their impressions, knowledge, emotions. People come here not only to watch but to participate, to discover traditions through creativity. Projects such as these are enriching for everyone, they help them feel a part of a shared history, and make culture more accessible”, Ilnur Rakhimov, Director of the Kazan Kremlin’s Historical, Architectural, and Art Museum-Reserve, noted.

The festival’s main stage was packed with diverse activities all day. Ethno-bands and a folk DJ set helped generate modern sound for folk traditional music. Ruslan Rimanas's theater put on a performance based on the Guests of the Alley play. In addition, there were animated games held for both children and adults.

Particular interest of the visiting crowd was stirred by a folk costume contest with contestants demonstrating various tradition-inspired outfits. The festival was headlined by the singer known as Dyshat, whose work draws on a combination of ethnic instruments of oriental peoples, the Tatar language, and contemporary rhythms. The festival also feature a folk trio Taraxacum from Samara, while the Kruzhok Khora project held an open rehearsal where the audience could sing their favorite folk songs together with the musicians to the accompaniment of a button accordion. The educational component also served as an important part of the fest’s program. Researchers from Kazan Federal University gave a series of lectures on the history of Russian fairy tales, traditional dolls, and kokoshnik head dresses. The ETNAR project gave a concert/lecture titled Music of Our Ancestors, a format that amalgamated a scholarly lecture with live performances using ancient musical instruments.

Other additional activities offered to the guests included a festive quest with a raffle featuring various items of merchandise, tasting of Tatar teas, a large-size coloring picture, demonstration master classes, a stylized-format photo booth, and a comfy area for relaxation. As for the most popular performances enjoyed by the festival’s guests, these included a performance titled Wisdom of the Ancestors offering everyone in attendance a chance to leave a message that was iconic to them, and an interactive zone called Choose with Your Heart where people were asked to vote for an element that most vividly connects one to their traditions and culture.

The Iconic Place festival became an event that demonstrated that Russian culture can be modern and alive. This is where traditions meet new formats, while every participant gets more than plain impressions but also gains personalized experience.

“We endeavor to make sure that the Iconic Place is not just a conversation about culture, but that it also helps engage people in culture through action, participation, and personal experience. It is important to ensure that every guest can see that traditions are not a thing of the past, but a living language that we can speak today. That is why the festival has been featuring so many formats where you can not just observe but also co-create: hand paint a window casing, try your hand at a craft, enjoy a familiar tune wrapped in a new sound. This is what constitutes the pathway to making culture one’s own, making it close and real, and to bedazzling the younger generation with the richness of their home country's culture and traditions”, Anastasia Dibrova, Manager of the Iconic Place festival, commented.

Background:

What makes the Iconic Place festival unique is its blend of traditions and a modern touch. This where culture becomes not only an object of observation but also a space for dialogue, creativity, and engagement. A lot of attention is being paid to getting visitors involved in the fest’s activities so that everyone could co-create art objects, try dabbling at a craft, sing in a choir, or taking part in a quest. By participating in the festival one can discover new facets of Russian culture, gain hands-on experience at various workshops, feel the connection between generations, grow their connections, and view traditions through the lens of relevant formats.

The Iconic Place project is being implemented by the company RASKRASIMVSЁ with the backing of SIBUR. Tatarstan is home to several of the company’s facilities, including Nizhnekamskneftekhim and Kazanorgsintez. The Formula for Good Deeds, SIBUR's social investment program, was launched on February 1, 2016 in all key cities where the company operates. It is being implemented across seven focus areas covering all essential social sector domains: urban development, education and science, sports and healthy living, environmental protection, culture, inclusion, and volunteering. Detailed information about the program is available on the program’s website at www.formula-hd.ru.

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On September 6, the festival of Russian culture known as the Iconic Place was held in the courtyard of the Kazan Kremlin’s Public Offices for the first time. The event that introduced Kazan’s residents to a new format ended up attracting seven thousand local residents and guests of the republic of Tatarstan. The festival was organized with the support of SIBUR's Formula for Good Deeds social investment program.
For just one day, the Kremlin’s grounds got transformed into a platform of creativity, education, and a place for socializing. The festival’s central theme was Russian wooden window casings, one of the most recognizable symbols of traditional architecture, a visual cultural code. This decorative element, which has for centuries adorned homes in Kazan and other Russian cities, was reimagined as a creative metaphor: a symbol of a home, memories, history, and individuality. Master classes on decorating window casings by hand painting proved to be particularly popular among those who wished to take home not just their memories of the event, but also a handmade item inspired by long-standing architectural traditions.

“SIBUR has adopted a systemic approach to supporting and advancing social initiatives, with our main objective being to foster a comfortable living environment. This is not only about comfort but also about a sense of confidence, stability, and security. The Iconic Place festival embodies these values by presenting local residents with opportunities to communicate, create, and explore the diversity of cultural traditions. It is of particular note that in the multiethnic Republic of Tatarstan, projects such as these help one realize that although each of us is unique we are united. Culture acts as the bridge connecting people”, Stanislav Martynenko, Head of SIBUR’s Government Relations in the Republic of Tatarstan, commented.

The festival’s guests were offered to take part in master classes in traditional crafts held at the creative lab: painting head scarves using traditional Tatar patterns, wreath weaving, decorating kokoshnik head dresses, and other crafts. Under the guidance of experience craftsmen, students were offered a chance to learn time-tested techniques and handmake their own souvenirs. An art project that involved creating a collectively built mosaic mirror drew particular attention of the public. Each participant added their unique piece to the overall work of art, and now this art object will remain on display in Kazan at the Kremlin’s observation platform as a symbol of collaborative creativity.

“Historical spaces are, above all, for the city's own residents, and only after that for its visitors and tourists. Their mission is not only to preserve culture and history but also to share it and to be open to everyone. The Iconic Place festival is a very apt reflection of this idea. It can be defined as a space of sharing where people exchange their impressions, knowledge, emotions. People come here not only to watch but to participate, to discover traditions through creativity. Projects such as these are enriching for everyone, they help them feel a part of a shared history, and make culture more accessible”, Ilnur Rakhimov, Director of the Kazan Kremlin’s Historical, Architectural, and Art Museum-Reserve, noted.

The festival’s main stage was packed with diverse activities all day. Ethno-bands and a folk DJ set helped generate modern sound for folk traditional music. Ruslan Rimanas's theater put on a performance based on the Guests of the Alley play. In addition, there were animated games held for both children and adults.

Particular interest of the visiting crowd was stirred by a folk costume contest with contestants demonstrating various tradition-inspired outfits. The festival was headlined by the singer known as Dyshat, whose work draws on a combination of ethnic instruments of oriental peoples, the Tatar language, and contemporary rhythms. The festival also feature a folk trio Taraxacum from Samara, while the Kruzhok Khora project held an open rehearsal where the audience could sing their favorite folk songs together with the musicians to the accompaniment of a button accordion. The educational component also served as an important part of the fest’s program. Researchers from Kazan Federal University gave a series of lectures on the history of Russian fairy tales, traditional dolls, and kokoshnik head dresses. The ETNAR project gave a concert/lecture titled Music of Our Ancestors, a format that amalgamated a scholarly lecture with live performances using ancient musical instruments.

Other additional activities offered to the guests included a festive quest with a raffle featuring various items of merchandise, tasting of Tatar teas, a large-size coloring picture, demonstration master classes, a stylized-format photo booth, and a comfy area for relaxation. As for the most popular performances enjoyed by the festival’s guests, these included a performance titled Wisdom of the Ancestors offering everyone in attendance a chance to leave a message that was iconic to them, and an interactive zone called Choose with Your Heart where people were asked to vote for an element that most vividly connects one to their traditions and culture.

The Iconic Place festival became an event that demonstrated that Russian culture can be modern and alive. This is where traditions meet new formats, while every participant gets more than plain impressions but also gains personalized experience.

“We endeavor to make sure that the Iconic Place is not just a conversation about culture, but that it also helps engage people in culture through action, participation, and personal experience. It is important to ensure that every guest can see that traditions are not a thing of the past, but a living language that we can speak today. That is why the festival has been featuring so many formats where you can not just observe but also co-create: hand paint a window casing, try your hand at a craft, enjoy a familiar tune wrapped in a new sound. This is what constitutes the pathway to making culture one’s own, making it close and real, and to bedazzling the younger generation with the richness of their home country's culture and traditions”, Anastasia Dibrova, Manager of the Iconic Place festival, commented.

Background:

What makes the Iconic Place festival unique is its blend of traditions and a modern touch. This where culture becomes not only an object of observation but also a space for dialogue, creativity, and engagement. A lot of attention is being paid to getting visitors involved in the fest’s activities so that everyone could co-create art objects, try dabbling at a craft, sing in a choir, or taking part in a quest. By participating in the festival one can discover new facets of Russian culture, gain hands-on experience at various workshops, feel the connection between generations, grow their connections, and view traditions through the lens of relevant formats.

The Iconic Place project is being implemented by the company RASKRASIMVSЁ with the backing of SIBUR. Tatarstan is home to several of the company’s facilities, including Nizhnekamskneftekhim and Kazanorgsintez. The Formula for Good Deeds, SIBUR's social investment program, was launched on February 1, 2016 in all key cities where the company operates. It is being implemented across seven focus areas covering all essential social sector domains: urban development, education and science, sports and healthy living, environmental protection, culture, inclusion, and volunteering. Detailed information about the program is available on the program’s website at www.formula-hd.ru.

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