Array ( [ID] => 531 [TIMESTAMP_X] => 2021-03-11 15:07:42 [IBLOCK_ID] => 5 [NAME] => Текст новости EN [ACTIVE] => Y [SORT] => 500 [CODE] => DESCRIPTION_EN [DEFAULT_VALUE] => Array ( [TEXT] => [TYPE] => HTML ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 2 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [VALUE] => Array ( [TEXT] => <p style="color: #0f1115;"> In the June edition of the series "About People and Good Deeds", Yegor Bobrov, a lawyer at Kazanorgsintez PJSC, talks about the development of the corporate donor movement and the organisation of volunteer initiatives within the framework of SIBUR's "Formula for Good Deeds" social investment programme. In the interview, Yegor discusses practical aspects of coordinating visits to medical institutions, mechanisms for involving employees in regular donation, and shares his experience of integrating volunteer activity into the work process. Timed to coincide with World Blood Donor Day, the material highlights a systematic approach to building a culture of social responsibility at the enterprise and shows how corporate support tools help scale charitable projects. </p> <p style="color: #0f1115;"> <b>How did you first learn about corporate volunteering at SIBUR?</b> </p> <p style="color: #0f1115;"> <em>When I joined the plant, I was struck by the number of mentions of volunteering: information boards, calls to take part in charitable campaigns, volunteer merchandise. At that time, I didn't even know the term 'corporate volunteering'. To answer briefly: I learned about this wonderful initiative from my colleagues and from the plant itself.</em> </p> <p style="color: #0f1115;"> <b>What was the personal "trigger" for you? Was there a specific incident or person after which you realised that volunteering would become a part of your life, not just a one-off event?</b> </p> <p style="color: #0f1115;"> <em>Colleagues from legal support suggested that such initiatives could be implemented at the plant and that volunteer projects were supported here. I created a group on the corporate portal, announced the first collection, and we held our first Corporate Donor Day. Seeing the response from my colleagues, feeling the support and understanding the significance of this common cause, I realised that volunteering had become an extension of myself.</em> </p> <p style="color: #0f1115;"> <b>Your volunteer calendar for 2025 features repeated blood donation. How do you balance regular donations with your work schedule as a lawyer?</b> </p> <p style="color: #0f1115;"> <em>Before each donation visit, I ask colleagues to be sure to coordinate their absence with management, so as not to disrupt the continuity of production. We strictly adhere to this. Clear planning helps to balance donations with the lawyer's schedule: as a rule, a month before the donation date, we choose a day that suits at least 80% of participants.</em> </p> <p style="color: #0f1115;"> <b>14 June is World Blood Donor Day. As an active participant in the movement, how do you perceive this date? How important is it, in your opinion, to bring the topic of donation out of the "shadow" of fears and myths?</b> </p> <p style="color: #0f1115;"> <em>World Blood Donor Day is not just another date on the calendar, but an additional opportunity to declare, remind and draw attention to such a simple yet noble and vitally necessary cause. I am convinced that the topic of donation should be 'visible and audible'. It should be discussed as early as high school, shaping the right attitude towards donation.</em> </p> <p style="color: #0f1115;"> <b>People often put off their first blood donation due to uncertainty or a lack of understanding of the procedure. What arguments do you give to those who are only considering becoming a donor?</b> </p> <p style="color: #0f1115;"> <em>First – it is not painful and completely safe. Second – regular blood donation has a positive effect on the body. And third – the realisation that you are performing a small heroic act: one of your donations can save three human lives!</em> </p> <p style="color: #0f1115;"> <b>In 2026, ahead of National Blood Donor Day, you and your colleagues took part in a charitable marathon to support the donor movement and organised a corporate visit to the Republican Blood Centre, which attracted dozens of new donors. What formats or approaches worked best when promoting the cause?</b> </p> <p style="color: #0f1115;"> <em>This event is definitely one I can count as an achievement. Responsibility, responsiveness and a sincere desire to help – these qualities, which unite the plant's employees, worked best. Without the team, nothing would have happened. On my part, it was posts in corporate communities and chats, constant information updates, feedback and answers to questions, which helped to consolidate the participants.</em> </p> <p style="color: #0f1115;"> <b>In 2025, at the 6th SIBUR Corporate Volunteer Forum, you received an award in the "Blood Donation" category. How has this recognition affected your personal motivation and the attitude of your colleagues towards volunteer initiatives within the enterprise?</b> </p> <p style="color: #0f1115;"> <em>First of all, it was unexpected. Honestly, I didn't even think that such activities came with awards. The letter of gratitude signed by Mikhail Yuryevich Karisalov and presented by Alexey Yuryevich Kozlov – that was incredible! It gave a feeling of support at the highest level. And it gave confidence – not only my own, but also that of my colleagues – that we are moving in the right direction.</em> </p> <p style="color: #0f1115;"> <b>Does your professional experience as a lawyer help you in organising campaigns, working with partners or overcoming organisational issues? Are there any skills from your profession that you bring to volunteering?</b> </p> <p style="color: #0f1115;"> <em>Undoubtedly. Communication skills, the ability to clearly formulate and convey a message – honed, among other things, in court proceedings – are very helpful in organising campaigns: in negotiations with management and medical institutions, in persuading colleagues, and in conducting meetings.</em> </p> <p style="color: #0f1115;"> <b>What does the phrase "Person Changing the World" mean to you personally?</b> </p> <p style="color: #0f1115;"> <em>For me, it is a person who changes – improves – the world: first within themselves, and then around them. Someone whose activities truly help. Someone who sees and hears not only themselves, who helps without hesitation and expects nothing in return. I believe that everyone should change the world for the better, starting with their own inner world, and then their family, home, work, friends.</em> </p> <p style="color: #0f1115;"> <b>What new volunteer formats or projects would you like to implement with the SIBUR volunteer team in the coming years?</b> </p> <p style="color: #0f1115;"> <em>Thanks to SIBUR's support, I want to continue, improve and develop my campaigns. To dream a little: I would like to organise a joint donation with the footballers of FC Rubin and attract not tens, but hundreds, or perhaps thousands, of new donors!</em> </p> <p style="color: #0f1115;"> You can learn more about upcoming good deeds in SIBUR's volunteer groups on <a href="http://vk.com/sibur.volonterstvo">VKontakte</a> and <a href="http://t.me/sibur_volonterstvo">Telegram</a>. </p> <p style="color: #0f1115;"> <br> </p> <p> <br> </p> [TYPE] => HTML ) [DESCRIPTION] => [~VALUE] => Array ( [TEXT] =>

In the June edition of the series "About People and Good Deeds", Yegor Bobrov, a lawyer at Kazanorgsintez PJSC, talks about the development of the corporate donor movement and the organisation of volunteer initiatives within the framework of SIBUR's "Formula for Good Deeds" social investment programme. In the interview, Yegor discusses practical aspects of coordinating visits to medical institutions, mechanisms for involving employees in regular donation, and shares his experience of integrating volunteer activity into the work process. Timed to coincide with World Blood Donor Day, the material highlights a systematic approach to building a culture of social responsibility at the enterprise and shows how corporate support tools help scale charitable projects.

How did you first learn about corporate volunteering at SIBUR?

When I joined the plant, I was struck by the number of mentions of volunteering: information boards, calls to take part in charitable campaigns, volunteer merchandise. At that time, I didn't even know the term 'corporate volunteering'. To answer briefly: I learned about this wonderful initiative from my colleagues and from the plant itself.

What was the personal "trigger" for you? Was there a specific incident or person after which you realised that volunteering would become a part of your life, not just a one-off event?

Colleagues from legal support suggested that such initiatives could be implemented at the plant and that volunteer projects were supported here. I created a group on the corporate portal, announced the first collection, and we held our first Corporate Donor Day. Seeing the response from my colleagues, feeling the support and understanding the significance of this common cause, I realised that volunteering had become an extension of myself.

Your volunteer calendar for 2025 features repeated blood donation. How do you balance regular donations with your work schedule as a lawyer?

Before each donation visit, I ask colleagues to be sure to coordinate their absence with management, so as not to disrupt the continuity of production. We strictly adhere to this. Clear planning helps to balance donations with the lawyer's schedule: as a rule, a month before the donation date, we choose a day that suits at least 80% of participants.

14 June is World Blood Donor Day. As an active participant in the movement, how do you perceive this date? How important is it, in your opinion, to bring the topic of donation out of the "shadow" of fears and myths?

World Blood Donor Day is not just another date on the calendar, but an additional opportunity to declare, remind and draw attention to such a simple yet noble and vitally necessary cause. I am convinced that the topic of donation should be 'visible and audible'. It should be discussed as early as high school, shaping the right attitude towards donation.

People often put off their first blood donation due to uncertainty or a lack of understanding of the procedure. What arguments do you give to those who are only considering becoming a donor?

First – it is not painful and completely safe. Second – regular blood donation has a positive effect on the body. And third – the realisation that you are performing a small heroic act: one of your donations can save three human lives!

In 2026, ahead of National Blood Donor Day, you and your colleagues took part in a charitable marathon to support the donor movement and organised a corporate visit to the Republican Blood Centre, which attracted dozens of new donors. What formats or approaches worked best when promoting the cause?

This event is definitely one I can count as an achievement. Responsibility, responsiveness and a sincere desire to help – these qualities, which unite the plant's employees, worked best. Without the team, nothing would have happened. On my part, it was posts in corporate communities and chats, constant information updates, feedback and answers to questions, which helped to consolidate the participants.

In 2025, at the 6th SIBUR Corporate Volunteer Forum, you received an award in the "Blood Donation" category. How has this recognition affected your personal motivation and the attitude of your colleagues towards volunteer initiatives within the enterprise?

First of all, it was unexpected. Honestly, I didn't even think that such activities came with awards. The letter of gratitude signed by Mikhail Yuryevich Karisalov and presented by Alexey Yuryevich Kozlov – that was incredible! It gave a feeling of support at the highest level. And it gave confidence – not only my own, but also that of my colleagues – that we are moving in the right direction.

Does your professional experience as a lawyer help you in organising campaigns, working with partners or overcoming organisational issues? Are there any skills from your profession that you bring to volunteering?

Undoubtedly. Communication skills, the ability to clearly formulate and convey a message – honed, among other things, in court proceedings – are very helpful in organising campaigns: in negotiations with management and medical institutions, in persuading colleagues, and in conducting meetings.

What does the phrase "Person Changing the World" mean to you personally?

For me, it is a person who changes – improves – the world: first within themselves, and then around them. Someone whose activities truly help. Someone who sees and hears not only themselves, who helps without hesitation and expects nothing in return. I believe that everyone should change the world for the better, starting with their own inner world, and then their family, home, work, friends.

What new volunteer formats or projects would you like to implement with the SIBUR volunteer team in the coming years?

Thanks to SIBUR's support, I want to continue, improve and develop my campaigns. To dream a little: I would like to organise a joint donation with the footballers of FC Rubin and attract not tens, but hundreds, or perhaps thousands, of new donors!

You can learn more about upcoming good deeds in SIBUR's volunteer groups on VKontakte and Telegram.

[TYPE] => HTML ) [~DESCRIPTION] => [DISPLAY_VALUE] =>

In the June edition of the series "About People and Good Deeds", Yegor Bobrov, a lawyer at Kazanorgsintez PJSC, talks about the development of the corporate donor movement and the organisation of volunteer initiatives within the framework of SIBUR's "Formula for Good Deeds" social investment programme. In the interview, Yegor discusses practical aspects of coordinating visits to medical institutions, mechanisms for involving employees in regular donation, and shares his experience of integrating volunteer activity into the work process. Timed to coincide with World Blood Donor Day, the material highlights a systematic approach to building a culture of social responsibility at the enterprise and shows how corporate support tools help scale charitable projects.

How did you first learn about corporate volunteering at SIBUR?

When I joined the plant, I was struck by the number of mentions of volunteering: information boards, calls to take part in charitable campaigns, volunteer merchandise. At that time, I didn't even know the term 'corporate volunteering'. To answer briefly: I learned about this wonderful initiative from my colleagues and from the plant itself.

What was the personal "trigger" for you? Was there a specific incident or person after which you realised that volunteering would become a part of your life, not just a one-off event?

Colleagues from legal support suggested that such initiatives could be implemented at the plant and that volunteer projects were supported here. I created a group on the corporate portal, announced the first collection, and we held our first Corporate Donor Day. Seeing the response from my colleagues, feeling the support and understanding the significance of this common cause, I realised that volunteering had become an extension of myself.

Your volunteer calendar for 2025 features repeated blood donation. How do you balance regular donations with your work schedule as a lawyer?

Before each donation visit, I ask colleagues to be sure to coordinate their absence with management, so as not to disrupt the continuity of production. We strictly adhere to this. Clear planning helps to balance donations with the lawyer's schedule: as a rule, a month before the donation date, we choose a day that suits at least 80% of participants.

14 June is World Blood Donor Day. As an active participant in the movement, how do you perceive this date? How important is it, in your opinion, to bring the topic of donation out of the "shadow" of fears and myths?

World Blood Donor Day is not just another date on the calendar, but an additional opportunity to declare, remind and draw attention to such a simple yet noble and vitally necessary cause. I am convinced that the topic of donation should be 'visible and audible'. It should be discussed as early as high school, shaping the right attitude towards donation.

People often put off their first blood donation due to uncertainty or a lack of understanding of the procedure. What arguments do you give to those who are only considering becoming a donor?

First – it is not painful and completely safe. Second – regular blood donation has a positive effect on the body. And third – the realisation that you are performing a small heroic act: one of your donations can save three human lives!

In 2026, ahead of National Blood Donor Day, you and your colleagues took part in a charitable marathon to support the donor movement and organised a corporate visit to the Republican Blood Centre, which attracted dozens of new donors. What formats or approaches worked best when promoting the cause?

This event is definitely one I can count as an achievement. Responsibility, responsiveness and a sincere desire to help – these qualities, which unite the plant's employees, worked best. Without the team, nothing would have happened. On my part, it was posts in corporate communities and chats, constant information updates, feedback and answers to questions, which helped to consolidate the participants.

In 2025, at the 6th SIBUR Corporate Volunteer Forum, you received an award in the "Blood Donation" category. How has this recognition affected your personal motivation and the attitude of your colleagues towards volunteer initiatives within the enterprise?

First of all, it was unexpected. Honestly, I didn't even think that such activities came with awards. The letter of gratitude signed by Mikhail Yuryevich Karisalov and presented by Alexey Yuryevich Kozlov – that was incredible! It gave a feeling of support at the highest level. And it gave confidence – not only my own, but also that of my colleagues – that we are moving in the right direction.

Does your professional experience as a lawyer help you in organising campaigns, working with partners or overcoming organisational issues? Are there any skills from your profession that you bring to volunteering?

Undoubtedly. Communication skills, the ability to clearly formulate and convey a message – honed, among other things, in court proceedings – are very helpful in organising campaigns: in negotiations with management and medical institutions, in persuading colleagues, and in conducting meetings.

What does the phrase "Person Changing the World" mean to you personally?

For me, it is a person who changes – improves – the world: first within themselves, and then around them. Someone whose activities truly help. Someone who sees and hears not only themselves, who helps without hesitation and expects nothing in return. I believe that everyone should change the world for the better, starting with their own inner world, and then their family, home, work, friends.

What new volunteer formats or projects would you like to implement with the SIBUR volunteer team in the coming years?

Thanks to SIBUR's support, I want to continue, improve and develop my campaigns. To dream a little: I would like to organise a joint donation with the footballers of FC Rubin and attract not tens, but hundreds, or perhaps thousands, of new donors!

You can learn more about upcoming good deeds in SIBUR's volunteer groups on VKontakte and Telegram.

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