Winter sports are very popular in the cities where SIBUR operates, which explains why the Winter Fest regularly draws large crowds. In the course of its cooperation with SIBUR, the team of the festival’s organizers has staged events in Blagoveshchensk and Svobodny (Amur Oblast), Dzerzhinsk and Kstovo (Nizhegorodskaya Oblast), Nizhnevartovsk (Khanty-Mansi Autonomous Area), Noyabrsk and Muravlenko (Yamalo-Nenets Autonomous Okrug), Perm, Tobolsk, and Tomsk. Some of the participants included children from low-income families and large families with many children, children of SIBUR’s employees, students of sports schools and athletic clubs.

The focus of 2022 was on highlighting the festival's inclusiveness: the master classes in Tobolsk were attended by children from an inclusive center while those in Perm were taught to members of an ice hockey team made up of players with hearing disabilities. In Kstovo, the master classes were attended by children with the local social rehabilitation center. In addition, 2022 saw a first-ever range of master classes being taught to adult students.

National and international-level figure skating stars and celebrity hockey players have been involved in conducting training session for local children. Upon completing their training, children will receive certificates with the stars’ autographs and will be invited to take part in group photo sessions. Celebrity instructors will conduct seminars and master classes for coaches of regional sports schools and clubs.