Basketball Promotion Programme:
A Comprehensive Approach to Developing Sports in the Regions
SIBUR's Basketball Promotion Programme is the company's comprehensive approach aimed at creating a sustainable sports ecosystem in its operating cities. The programme covers all key elements: from modernising infrastructure and improving coach qualifications to directly supporting young talents and organising large-scale sports events in the regions.
Significant Statistics
We invest not only in facilities but also in people,
creating conditions under which every child has the opportunity to engage in a modern, accessible, and
popular sport.
The programme is overseen by Sergey Bykov, Honoured Master of Sport, SIBUR's ambassador and the
programme's regional leader, a European Champion (2007).
Our Mission
Our Mission is to build a full-fledged system for youth basketball in the regions, creating a direct path from quality facilities and strong coaches to talent support, making the sport accessible, professional, and mass-scale.
The programme is implemented across several strategic focus areas:
The company finances the repair, reconstruction, and construction of outdoor and indoor basketball courts in the regions, equipping them with modern facilities and surfacing. This is the foundation for sports accessibility.
The opening ceremonies of sports halls are attended by NBA stars and legends: twins Brook and Robin Lopez, Robert Horry, Muggsy Bogues, A.C. Green, and Bruce Bowen. They conduct basketball master classes for children on the upgraded courts.
— On-Site Specialised Educational Programmes and Seminars.
Programmes aimed at school physical education teachers and coaches. The educational modules include two-day training and practical seminars for coaches, their testing, and progress monitoring. After completing each module, coaches who pass the training and successfully complete testing receive a certificate of advanced training qualification, granting the right to participate in Russian Basketball Federation (RBF) competitions.
— All-Russian Educational Programme "Coach 2.0".
An online programme includes video lectures and additional materials grouped into eight modules aimed at developing basketball, business, and general "soft" skills. Training is free, and the best participants receive an opportunity to intern at leading VTB United League clubs and other relevant organisations.
— SIBUR Basketball School.
The school's mentors include 2007 European Champion Nikita Morgunov, the most decorated coach of the Student Basketball Association Anatoly Laptev, and other specialists.
— #SIBURCAMP Training Camp.
To participate in the camp, players must pass regional selection stages in SIBUR's operating cities among boys aged 11 to 16, according to a programme developed by the Russian Basketball Federation and specialists from the Moscow State Academy of Physical Culture to test the skills of players of various ages. During screening sessions, mentors select three basketball players in each age category from every city. The camp programme includes basketball drills and games, general fitness exercises, engaging excursion-lessons, specially designed educational lectures, and meetings with interesting people from the world of sports and beyond. Furthermore, the best young players at the end of the season gain the opportunity for internships at the country's professional sports clubs.
— Inclusive Programme.
Master classes for children with special educational needs, as well as Unified Matches where athletes with and without developmental disabilities play on the same team.
— Internships at Top National Clubs.
The company organises special selection stages, the winners of which gain the opportunity to intern at the country's best clubs.
— Support for Gifted Children.
In partnership with regional "Sirius" centres for identifying and supporting gifted children, annual basketball sports sessions are held in SIBUR's operating cities. The programmes follow the model of the federal "Sirius" centre, aimed at identifying, supporting, and guiding young talents on their development path. The basketball sessions are developed by specialists based on the "Basketball School" project.
— "Linking Generations".
A project involving basketball players from three generations: Vladimir Gomelsky, who joined the CSKA basketball club in 1972; Nikita Morgunov, who began his basketball career in 1990; and future sports stars from SIBUR's cities—those currently aged 10–14. Under the guidance of experienced mentors, children practice technical elements such as ball handling, dribbling, and shooting, and conduct basketball relays. The master class concludes with a mini-tournament for children's and teenage teams in different age groups.
— "The Voice of Sport".
A project where renowned player, coach, and commentator Vladimir Gomelsky conducts a seminar for local children's coaches and a master class for regional journalists on the topic "Preparing for a Sports Broadcast and Reporting Techniques".
SIBUR's Contribution:
Builder of a Regional Sports Ecosystem
By investing in infrastructure and personnel, the company lays the material and professional groundwork for basketball development for years to come, also addressing the issue of access to quality sports facilities in the regions.
Social Elevator for Talents
Through a system of camps, tournaments, and internships, SIBUR creates growth opportunities for talented children from the regions that might otherwise be inaccessible, helping to unlock their potential.
Architect of a Healthy Society
The programme unites the efforts of municipalities, educational institutions, sports federations, and local residents around a common goal - to play sports an integral part of city life and raise a healthy generation.
The Basketball Promotion Programme is an example of how business becomes a catalyst for positive social change. SIBUR builds an integrated system that makes sport accessible, high-quality, and attractive for thousands of children in its operating regions.