Since 2014, SIBUR has upgraded 15 sports facilities:

• 9 indoor courts in Blagoveshchensk (Amur Oblast), Dzerzhinsk, Voronezh, Nizhnevartovsk, Perm, Tobolsk, Togliatti, Tomsk, and Tyumen as part of a partnership with NBA.
• 6 outdoor street basketball centers in Voronezh, Blagoveshchensk (Amur Oblast), Tobolsk, Perm and other.

A group of basketball coaches who are on the project’s team travel to the cities where basketball courts have been revamped as part of the partnership between SIBUR and the NBA. The list of coaches in SIBUR’s Basketball School includes the likes of Nikita Morgunov, the winner of the 2007 European Championship as a member of the Russian national team and currently the head of the Russian Basketball Federation’s Professional Basketball Department, Anatoly Laptev, the most decorated coach with the Student Basketball Association, and other seasoned professionals. Their job is to select the best aspiring players during a regional selection stage for juniors under 14 and under 16 in keeping with a screening program developed by the RBF for testing basketball skills of players representing various age groups. During screening training sessions, the coaches select three basketball players from every age group in each city, who, together with their current coaches, receive invitations to attend the #SIBURCAMP summer training camp.

The camp session’s program includes basketball drills and games, general fitness workouts, exciting field trips/classes, custom-designed instructive lectures, as well as talks by celebrities both from the world of sports and outside it. In addition, at the end of the season the best of the young players will be offered an opportunity to be included in the RBF database, become members of the Golden Reserve and, if they make an appropriate effort, be put on the list of candidates for Russia’s reserve national teams.

SIBUR, working together with the Russian Basketball Federation (RBF), has been providing training and professional development to children's basketball coaches and high school physical education teachers. In 2018, instructional modules for coaches were delivered in eight Russian cities.  Developed in conjunction with the RBF, the program of instruction includes two-day workshops and testing for coaches, as well as tracking of their progress.

Russia’s leading basketball coaches, as well as professors at the Moscow State Academy of Physical Culture and P.F. Lesgaft National State University of Physical Culture, Sports and Health (St. Petersburg) held practical training sessions on basketball throw mechanics, adjustment and improvement, dribbling techniques, ball passing, principles of personalized defense, group and team defense tactics and other nuances of basketball players' training.

After completing each of the educational modules, coaches who have successfully passed the final test were issued a Certificate of Completion of a Continuing Professional Development Course, entitling them to participating in RBF’s competitions.

A country-wide educational program Coach 2.0 was inaugurated in the fall of 2020. Training is delivered remotely and is intended for basketball coaches and physical education teachers. The program’s curriculum includes video lectures and additional materials bundled into eight modules. The training focuses on developing basketball, business and general soft skills.

The program’s website has recorded more than 5,000 visits. Training is free, and the best performers will be given an opportunity to do an internship with one of the VTB United League’s leading clubs. One can take part in the program by signing up on the на сайте 

Linking Generations is a project that brings together three generations of basketball players: Vladimir Gomelsky, who joined basketball club CSKA in 1972, Nikita Morgunov, whose basketball career started in 1990, and future star athletes from SIBUR’s cities aged 10 to 14.

The project is running in 9 cities where the company operates: Blagoveshchensk (Amur Oblast), Voronezh, Dzerzhinsk, Nizhnevartovsk, Perm, Tobolsk, Togliatti, Tomsk, and Tyumen.

Dialogue of generations has become a symbol of continuity, which is so appreciated in the field of sports and which has enabled our nation to train whole dynasties of champions.

Veteran coaches teach young players how to perfect various techniques such as ball possession, dribbling, hoop shots, and oversee them take part in a basketball relay race. The master class ends with a mini-tournament of children and teenage teams representing different age groups.

In addition, Vladimir Gomelsky, a well-known player, coach and a sportscaster, teaches seminars for local children's coaches and master classes for the regions’ journalists on the subject of Sportscasting Preparation and Delivery Techniques.

In 2018, SIBUR teamed up with Wilson, the world's leading manufacturer of tennis and team sports gear, to produce and present the first eco-friendly basketball made using plastic from recycled bottles.

The launch of the eco-ball was held in the presence of Sergey Ivanov, Russia’s President’s Special Representative for Conservation, Ecology and Transport, Dmitry Konov, Chairman of SIBUR Holding’s Management Board, and TV presenter Ivan Urgant during the VTB United League's exhibition All Stars Game, that brought together Russia’s basketball stars, politicians, businessmen, and public figures.

In 2019, Sibur’s Wilson Ecoball underwent a standard series of rigorous tests to validate its compliance with stringent FIBA standards, including all of the parameters of the ball’s geometry and weight, its sphericity, circumference, rebound height, retention of these parameters by the ball after being bounced 20,000 times, no presence of any toxic substances in the materials used to make the ball, friction parameters, traction, etc. The Ecoball successfully passed FIBA’s certification and became the official game ball of the VTB United League’s next season.

The Ecoball is made from recycled plastic: the inner part of each ball is made using material recovered from 2.5 1.5-liter plastic bottles via a high-tech recycling process.

Since 2017, SIBUR has been helping the VTB United League with its Basketbottle environmental campaign. Special waste containers in the shape of basketball nets have been set up at the arenas hosting Russian clubs participating in the League to collect empty plastic bottles during league matches. All collected bottles are sent for recycling. The recycled plastic is then reused to produce consumer goods, packaging materials, travel items, and other popular products. This year, the project was joined by the Kontinental Hockey League as yet another partner.

The game’s ultimate ambition is to transcend the basketball arena and become an independent sport in its own right meant for people who adhere to the principles of responsible care for their homes, and their nature. A plastic bottle is not a piece of garbage, and it does not belong in a landfill, but instead it belongs in a special container for collecting recyclable plastic. The game is a way of encouraging everyone to help lend a simple plastic bottle a second lease on life.

Since 2017, more than 15 tons of plastic collected as part of the campaign have been sent to recycling.