The Green Brush (Zelionaya Kistochka):
How SIBUR Helps Schoolchildren Find Their Calling in Protecting Nature and People
"The Green Brush" (Zelionaya Kistochka) is a career guidance project implemented with SIBUR's support. It lays the foundation for training future environmental engineers, geologists, and occupational safety specialists, allowing schoolchildren in a game format to "try on" these crucial professions. In 2021, the project became a winner of the international My Vmeste (We Are Together) award in the Land of Opportunities category.
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Our Mission
Our Mission is to help schoolchildren find their calling in protecting nature and people, providing them with early practical experience and a real chance to implement their ideas, laying the groundwork for a conscious career choice and the future human resource potential of the regions.
Strategic Objectives:
Introducing children aged 9 – 12 to professions such as environmental engineer, geologist, and occupational safety specialist.
Giving schoolchildren the opportunity, under the guidance of practising professionals, to perform real tasks and conduct independent research.
Enabling the best children's ideas on ecology, occupational safety, and security not only to be realised within the project but also to be implemented in real life.
The project is structured as a multi-stage programme, leading participants from their first introduction to a profession to the defense of their own project.
Educational Stage: Over six months, a team of more than 60 volunteer specialists conducted interactive classes for schoolchildren in Blagoveshchensk, Dzerzhinsk, Kstovo, Svobodny, Tobolsk, and Tomsk. Children practically studied the work of ecologists, geologists, and occupational safety specialists: they analysed water quality using a portable laboratory, learned about personal protective equipment, practised first aid, and identified household hazards.
Competition Stage and Exhibition: The children consolidated the acquired knowledge by creating their own projects and drawings on the themes of ecology, occupational safety, and security. The authors of the best works had the opportunity to take part in a career guidance week in Moscow.
Project Implementation: A key feature of the project is the practical continuation of the best ideas. For example, a finalist from Tobolsk received an offer from SIBUR to join a working group to implement her project for cleaning a city pond.
SIBUR's Contribution:
Organiser of a Large-Scale Career Guidance Platform
The company ensured the implementation of a comprehensive programme simultaneously in six cities, providing 1,800 schoolchildren with unique access to the knowledge and experience of practising professionals.
Bridge Between Theory and Practice
The project allows children not just to hear about professions but literally to "touch" them through experiments and solving applied tasks, which is the most effective way to spark interest in choosing a future career.
Guarantor of Real-World Idea Implementation
SIBUR demonstrates a serious approach by inviting finalists to participate in actual working groups.
Supporting the "The Green Brush" (Zelionaya Kistochka) project is an investment in forming the future talent pool for high-tech industries. The project not only helps children find their calling but also provides them with the tools and support so that their first steps in a profession are immediately connected with real, useful deeds for their hometown.