Clean Games:
How SIBUR Turns Environmental Care into an Exciting Team Adventure
"Clean Games" is an innovative environmental education project implemented in SIBUR's operating cities from 2019 to 2025. It is not just a community clean-up but an exciting team quest where waste collection and sorting are transformed into a competition with game elements. The project has repeatedly been recognised as the best in its field, receiving awards of Russia’s Volunteer forum (2017, 2018), The Best Nature Conservation Project from the Russian Geographical Society (2018), The Leader in Climate Development (2019), The Best Social Project (2019, 2020), Reliable Partner. Ecology (2020), Green Award (2021), and The Force of Good award (2021).
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Our Mission
Our Mission is to use the power of play as the main tool for environmental education, creating exciting quests that deliver real environmental impact and unite people into active communities.
Strategic Objectives:
Engaging residents of all ages in caring for the environment through an engaging, accessible, and social format.
The actual cleaning and revitalisation of popular natural and urban areas, parks, forests, and riverbanks.
Creating an active community of volunteers and environmentally responsible citizens through joint activities and team spirit.
The project has been successfully scaled, increasing the number of participants, cities, and volumes of collected waste, while constantly adding new activities.
Scale and Geography: Over seven years, 20 games have been held in more than 10 of SIBUR's operating cities from Perm to Svobodny. The project covers both large and small cities, cleaning up popular recreational areas and valuable natural sites, such as the "Panin Hill" nature monument in Tobolsk.
Format Evolution: The games have incorporated interactive master classes and mini-games (e.g., "Eco-accuracy" in Nizhnekamsk). In 2024, in Kazan, participants recycled plastic bottles into filament for a 3D printer in real-time, while children drew with 3D pens made from recycled plastic, visually completing the "waste-to-product" cycle.
SIBUR's Contribution:
Promoter of an Advanced Format
The company supports and promotes in its cities not just a clean-up day, but a modern, proven gaming methodology that significantly increases engagement and benefit.
Creator of Real Environmental Impact
Thanks to SIBUR's support, dozens of hectares of forests, parks, and shorelines in the regions have been restored, and dozens of tons of waste have been diverted from nature and sent for recycling.
Platform for Development and Innovation
The company's support has allowed the project not only to be replicated but also to develop qualitatively, introducing new educational elements (master classes, on-site recycling) that deepen participants' environmental literacy.
The "Clean Games" is a tool for shaping a new culture of environmental volunteering, where care for nature is combined with team spirit, excitement, and innovation. The project proves that even the most serious work can be fun and unifying, creating a new generation of active and responsible citizens.