Draw & Go: How SIBUR Supports the Community of Professional and Amateur Artists in the Regions
Draw & Go is a special educational project conducted in partnership with the Dream & Go company, aimed both at people with no painting experience and at professional artists. Master classes on painting are held in SIBUR's operating cities. Exhibitions are organised following the master classes, and the resulting artworks are displayed on the cities' billboards.
Significant Statistics
The project also aims to enhance teacher qualifications
through intensive immersion in modern artistic techniques and teaching methodologies, ultimately contributing to the development of quality art education in the regions.
Our Mission
Our Mission is to create a vibrant creative ecosystem in the regions, where everyone can discover the artist within themselves, and local educators receive an impulse for professional growth, collectively transforming the city's cultural landscape.
Strategic Objectives:
Providing everyone with the opportunity to unlock their creative potential and develop skills in various areas of drawing.
Organising exhibitions of participants' works and giving every resident the chance to take part in a competition and see their work on large city billboards.
Providing artist-educators with access to the latest techniques and proprietary methods in the visual arts.
Strengthening pedagogical competencies by studying effective principles for interacting with students of different levels.
Key Learning Tracks
Galaxy watercolor, acrylic painting on wooden slices, acrylic painting on round and mini canvases, creating postcards, classic botanical and 3D fashion illustration, pastel.
Practical classes in various drawing techniques (interior acrylic painting using the proprietary Draw & Go technique, fluid art with liquid acrylic, fashion illustration inspired by renowned illustrators René Gruau, Antonio Lopez, and David Downton); A theoretical module on the key principles of interacting with students.
Participants are issued certificates of course completion, as well as instructional materials and access to Draw & Go's online tutorials.
SIBUR's Contribution:
Promoter of Tools for Creative Development
The company provides an opportunity to unlock one's creative potential and cultivate an interest in painting, even for people who have never held a brush before.
Architect of Urban Space
Thanks to the competition for project participants, SIBUR gives residents the opportunity to adorn their city's billboards with their own artworks.
Organiser of Professional Dialogue
he company creates a unique platform where artist-educators from the regions can directly learn from recognised practitioners and methodology authors—an opportunity often unavailable in standard professional development programmes.
Guarantor of Quality and Sustainable Results
Supporting the project equips participants not only with knowledge "here and now" but also with long-term resources: instructional materials and access to an online platform, ensuring the learning effect is lasting and scalable.
Investment in the Future of Art Education
By strengthening the competencies of specific educators, SIBUR indirectly influences the quality of education for hundreds of their current and future students. This contributes to raising the overall level of the cultural and creative environment in the cities.
The Draw & Go project is a targeted and effective investment in the creative potential of residents in Russian regions, as well as an expansion of opportunities for high-quality and engaging leisure.