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The Leadership Code How to Develop Business and the Urban Environment Together

Held annually from 2021 to 2025 in SIBUR's operating cities, The Leadership Code forum was a key event of the "Formula for Good Deeds programme". This two-day forum became a platform for experience exchange and small business development. Its principal objective is to foster entrepreneurial initiatives in the regions by providing practical tools, knowledge, and a valuable network, directly linking business success to the development of a comfortable urban environment.

Significant Statistics

12
forums for entrepreneurs
>52
experts and teachers in various fields
>2 000
entrepreneurs – participants of forums

Our Mission

Our Mission is to synchronise the growth of local businesses with urban development, creating a vibrant ecosystem where entrepreneurs receive tools for success, and the city gains partners for transformation.

Practical Education:
Covering key aspects of business management from finance and marketing to enhancing personal effectiveness.
Entrepreneurial Community Development:
Creating an environment for networking, experience sharing, and forming strong business connections.
Synchronising Business and City:
Discussing how best to use business community resources to foster regional socio-cultural development and address environmental conservation challenges.

The forum programme focuses on the most relevant topics for the modern entrepreneur, combining theory and practice:

Urban Studies and City Development: How businesses can respond to the demands of the city "of the future".
Finance and Taxation: Company financial management, tax planning, and risk mitigation.
Marketing and Customer Experience: Customer acquisition strategies, social media (SMM), and managing consumer experience.
Management and Operational Efficiency: Implementing modern management systems.
Personal Effectiveness and Business Psychology: Time management, work-life balance, and confident communication.
Specialised Business Models: Insights into franchising and the HoReCa sector.

The forum includes various event formats: lectures, workshops, round table discussions, and a long-term mentoring programme where experienced entrepreneurs provide advice on day-to-day business challenges.

SIBUR's Contribution

Organiser and Knowledge Aggregator

The company attracts leading experts, business practitioners, and consultants, ensuring access to knowledge that may otherwise be difficult for local businesses to obtain.

Creator of a Professional Environment

SIBUR creates a platform for live dialogue and networking, where entrepreneurs from different cities and sectors can strengthen business connections, find partners, and draw inspiration from colleagues.

Bridge Between Business and City Administration

The programme facilitates direct dialogue with authorities, featuring speeches by mayors and presentations of city development plans to synchronise efforts for the region's benefit.

Platform for Local Business Community Growth

SIBUR acts as a strategic integrator creating the conditions for a qualitative leap in entrepreneurship development within its operating regions.

The "Leadership Code" is SIBUR's investment in the human capital and entrepreneurial ecosystem of cities. The forum not only upskills business owners but also lays the groundwork for sustainable development through a strong, educated, and cohesive business community.