Freedom of Taste: How Gastronomy Unites a City and Creates a New Experience
The gastronomy festival Freedom of Taste, implemented within SIBUR's Formula for Good Deeds programme, premiered in Svobodny and immediately became a highlight of the summer. Its aim is to create a unique platform for dialogue between citizens, local businesses, and restaurant industry professionals, turning an ordinary weekend into an unforgettable celebration of taste and warm emotions for the whole family.
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Our Mission
Creating a shared space of celebration, joy, and discovery for residents of all ages.
Providing restaurateurs, chefs, and farmers with a new, effective platform to engage with guests and showcase their offerings.
Facilitating knowledge exchange between local specialists and experts from the capital, inspiring new ideas.
Compiling a digital cookbook collecting family recipes from the city of Svobodny.
The first festival proved the city needs for such events, bringing together the full spectrum of gastronomy and entertainment in one place.
The venue united the best representatives of the Amur Oblast restaurant scene, local farm producers, and chefs from the capital.
The youngest festival participants were entertained all day on a special playground with animators, a Kung Fu Panda mascot, quests, and sweet treats.
The day culminated in a grand prize draw. Guests who visited different locations had a chance to win useful kitchen appliances and other gifts, adding excitement and fun to the event.
Results and SIBUR's Contribution
Initiator and Organiser
The company conceived from scratch and delivered the city's first festival of such a comprehensive format, combining fine dining, children's entertainment, and activities for all in the programme.
Facilitator of a Business Development Platform
SIBUR provided local food service entrepreneurs and farmers with access to a new, broad audience and comfortable working conditions, an experience they noted as successful and inspiring.
Promoter of Advanced Gastronomic Culture
At the festival, prominent figures from the gastronomic arts conducted engaging masterclasses and lectures for the city's residents.
Thus, from its very first edition, the Freedom of Taste became more than just a festival for Svobodny. It is a successful project that laid the foundation for a new tradition, one that strengthens the urban community and opens new opportunities for local business.