The Iconic Place Festival
The Iconic Place Festival is a major creative project within SIBUR’s Formula for Good Deeds programme. Its goal is to engage residents in rethinking the urban environment through art, creating a space for collaboration with art practitioners and fostering local creative initiatives. We believe that collaborative creativity can be a driver for positive urban transformation.
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Our Mission
Engaging with folk traditions through contemporary formats and techniques
Co-creating new public art objects and community landmarks with residents.
Involving local entrepreneurs, creative groups, and every citizen in a common cause.
Organising lectures and masterclasses across various fields of art.
Results and SIBUR's Contribution
Initiator and Strategic Organiser
SIBUR has been the primary driver of the festival since its launch in 2021. The company sets
its key objective enhancing urban sustainability through creativity and provides the
methodology that transforms a celebration into a socio-cultural project.
The company is responsible for its scaling and growth. Under its auspices, the festival has
evolved from a local event in Tobolsk into an interregional project spanning five cities
over five years, proving the format’s success and relevance.
Creator of a Platform for Local Economic and Community Development
SIBUR deliberately uses the festival to create new opportunities for local entrepreneurs and
artisans. A prime example is engaging 63 local entrepreneurs for the 2025 fair, providing
them with a direct platform for business development.
The company acts as a connecting link, fostering collaboration between professional art
practitioners, creative groups, and residents. This turns the festival into a working
platform for the exchange of knowledge and skills.
Creator of Tangible Legacy for Cities
A key role of SIBUR is to initiate and support the creation of public art objects that
remain in the cities for years to come. The company provides the resources to realise
projects such as three-metre matryoshkas or large-scale murals, transforming them into new
landmarks.
Through the format of collaborative creativity, SIBUR fosters a sense of belonging and
shared responsibility among residents for their renewed urban environment.
The Iconic Place Festival is a focal point for a city’s creative energy, where cultural heritage becomes the foundation for future transformation.