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The Iconic Place Festival

Significant statistics
>2500
people visited festival
~550
participants of workshops and lectures
The Iconic Place Festival is designed to get city residents involved in reconceptualizing their urban environment and in sharing their experience and knowledge with art practitioners across different fields of art in order to trigger the development of creative initiatives and positive transformations in their city
The very first Iconic Place Festival was held in 2021 (as part of the Art Formula project) and it drew over 500 participants. Participation in creative master classes was open to all. Everyone could try his or her hand at painting on skateboards or making prints on items of clothing, at graffiti, calligraphy, or portrait drawing. Anna Velenskaya, a music scholar, author and presenter of popular music lectures on YouTube, gave a lecture on music and its influence on people. The festival featured a service that became known as “SIBUR post”: everyone could take a branded festival postcard and mail it to any part of Russia. There was also an exhibition of artworks by artists who took part in conducting the festival’s workshops.