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The "Semya" Park became the central venue for large-scale environmental education. The Children's Ecological and Biological Centre of the Nizhnekamsk Municipal District of the Republic of Tatarstan, with grant support from SIBUR's "Formula for Good Deeds" social investment programme, successfully implemented the project "ECOFEST Generation ECO". The event brought together residents of different ages for an open dialogue on the sustainable development of an industrial city and the personal responsibility of every citizen for the environmental safety of their area.
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<p>
More than 600 residents of Nizhnekamsk attended the festival, including pre-school children with their parents, schoolchildren, students and young professionals. During the event, more than 500 participants took part in specialised interactive stations and masterclasses, where they learned practical skills in separate waste collection and the reuse of household waste. The programme covered many areas: from the educational game "Waste Signs" and the sports relay race "Eco-Wheel", promoting bicycles and scooters as environmentally friendly transport, to the "Eco-Tourist" zone, where participants learned how to properly organise outdoor recreation, pack a hiking backpack and safely use camping equipment. Particular interest was generated by the mobile environmental laboratory of Nizhnekamskneftekhim PJSC, which demonstrated real-time methods for collecting and analysing urban air.
</p>
<p>
An important part of the festival was an environmental campaign to collect recyclable materials, in which local residents actively participated. Together, they managed to collect 500 kilograms of materials for recycling. Creative and scientific zones also operated in parallel. Children painted reusable shopping bags, learned to photograph flora and fauna under the guidance of a professional, and young naturalists studied insects under microscopes. All activities were designed to develop the skills of conscious consumption in the younger generation through play and hands-on formats.
</p>
<p>
<b>Guzel Khusnullina, Director of the Children's Ecological and Biological Centre:</b><br>
<em>"Our main task is to show that the environmental safety of Nizhnekamsk depends not on closing industrial plants, but on the daily conscious decisions of every resident. When a child learns to sort waste, when a family chooses a bike ride instead of a car, when young specialists see how recycled materials are turned into new, high-quality products – that is when an authentic environmental culture is born. The festival proved that an industrial city can be comfortable and green if we all learn together to live in harmony with the environment and support environmental initiatives in practice."</em>
</p>
<p>
<b>Maria Gerasimova, project participant:</b><br>
<em>"Before, I thought ecology was just lessons about nature. But at the festival, I saw how the recyclable materials we collected are turned into new things, and I understood: the cleanliness of our city depends on my daily actions – like whether I take a reusable shopping bag with me or ride my bike to school. Now I know that being eco-friendly is not difficult – it's actually very cool."</em>
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The "Semya" Park became the central venue for large-scale environmental education. The Children's Ecological and Biological Centre of the Nizhnekamsk Municipal District of the Republic of Tatarstan, with grant support from SIBUR's "Formula for Good Deeds" social investment programme, successfully implemented the project "ECOFEST Generation ECO". The event brought together residents of different ages for an open dialogue on the sustainable development of an industrial city and the personal responsibility of every citizen for the environmental safety of their area.
More than 600 residents of Nizhnekamsk attended the festival, including pre-school children with their parents, schoolchildren, students and young professionals. During the event, more than 500 participants took part in specialised interactive stations and masterclasses, where they learned practical skills in separate waste collection and the reuse of household waste. The programme covered many areas: from the educational game "Waste Signs" and the sports relay race "Eco-Wheel", promoting bicycles and scooters as environmentally friendly transport, to the "Eco-Tourist" zone, where participants learned how to properly organise outdoor recreation, pack a hiking backpack and safely use camping equipment. Particular interest was generated by the mobile environmental laboratory of Nizhnekamskneftekhim PJSC, which demonstrated real-time methods for collecting and analysing urban air.
An important part of the festival was an environmental campaign to collect recyclable materials, in which local residents actively participated. Together, they managed to collect 500 kilograms of materials for recycling. Creative and scientific zones also operated in parallel. Children painted reusable shopping bags, learned to photograph flora and fauna under the guidance of a professional, and young naturalists studied insects under microscopes. All activities were designed to develop the skills of conscious consumption in the younger generation through play and hands-on formats.
Guzel Khusnullina, Director of the Children's Ecological and Biological Centre:
"Our main task is to show that the environmental safety of Nizhnekamsk depends not on closing industrial plants, but on the daily conscious decisions of every resident. When a child learns to sort waste, when a family chooses a bike ride instead of a car, when young specialists see how recycled materials are turned into new, high-quality products – that is when an authentic environmental culture is born. The festival proved that an industrial city can be comfortable and green if we all learn together to live in harmony with the environment and support environmental initiatives in practice."
Maria Gerasimova, project participant:
"Before, I thought ecology was just lessons about nature. But at the festival, I saw how the recyclable materials we collected are turned into new things, and I understood: the cleanliness of our city depends on my daily actions – like whether I take a reusable shopping bag with me or ride my bike to school. Now I know that being eco-friendly is not difficult – it's actually very cool."
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The "Semya" Park became the central venue for large-scale environmental education. The Children's Ecological and Biological Centre of the Nizhnekamsk Municipal District of the Republic of Tatarstan, with grant support from SIBUR's "Formula for Good Deeds" social investment programme, successfully implemented the project "ECOFEST Generation ECO". The event brought together residents of different ages for an open dialogue on the sustainable development of an industrial city and the personal responsibility of every citizen for the environmental safety of their area.
More than 600 residents of Nizhnekamsk attended the festival, including pre-school children with their parents, schoolchildren, students and young professionals. During the event, more than 500 participants took part in specialised interactive stations and masterclasses, where they learned practical skills in separate waste collection and the reuse of household waste. The programme covered many areas: from the educational game "Waste Signs" and the sports relay race "Eco-Wheel", promoting bicycles and scooters as environmentally friendly transport, to the "Eco-Tourist" zone, where participants learned how to properly organise outdoor recreation, pack a hiking backpack and safely use camping equipment. Particular interest was generated by the mobile environmental laboratory of Nizhnekamskneftekhim PJSC, which demonstrated real-time methods for collecting and analysing urban air.
An important part of the festival was an environmental campaign to collect recyclable materials, in which local residents actively participated. Together, they managed to collect 500 kilograms of materials for recycling. Creative and scientific zones also operated in parallel. Children painted reusable shopping bags, learned to photograph flora and fauna under the guidance of a professional, and young naturalists studied insects under microscopes. All activities were designed to develop the skills of conscious consumption in the younger generation through play and hands-on formats.
Guzel Khusnullina, Director of the Children's Ecological and Biological Centre:
"Our main task is to show that the environmental safety of Nizhnekamsk depends not on closing industrial plants, but on the daily conscious decisions of every resident. When a child learns to sort waste, when a family chooses a bike ride instead of a car, when young specialists see how recycled materials are turned into new, high-quality products – that is when an authentic environmental culture is born. The festival proved that an industrial city can be comfortable and green if we all learn together to live in harmony with the environment and support environmental initiatives in practice."
Maria Gerasimova, project participant:
"Before, I thought ecology was just lessons about nature. But at the festival, I saw how the recyclable materials we collected are turned into new things, and I understood: the cleanliness of our city depends on my daily actions – like whether I take a reusable shopping bag with me or ride my bike to school. Now I know that being eco-friendly is not difficult – it's actually very cool."
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The "Semya" Park became the central venue for large-scale environmental education. The Children's Ecological and Biological Centre of the Nizhnekamsk Municipal District of the Republic of Tatarstan, with grant support from SIBUR's "Formula for Good Deeds" social investment programme, successfully implemented the project "ECOFEST Generation ECO". The event brought together residents of different ages for an open dialogue on the sustainable development of an industrial city and the personal responsibility of every citizen for the environmental safety of their area.
More than 600 residents of Nizhnekamsk attended the festival, including pre-school children with their parents, schoolchildren, students and young professionals. During the event, more than 500 participants took part in specialised interactive stations and masterclasses, where they learned practical skills in separate waste collection and the reuse of household waste. The programme covered many areas: from the educational game "Waste Signs" and the sports relay race "Eco-Wheel", promoting bicycles and scooters as environmentally friendly transport, to the "Eco-Tourist" zone, where participants learned how to properly organise outdoor recreation, pack a hiking backpack and safely use camping equipment. Particular interest was generated by the mobile environmental laboratory of Nizhnekamskneftekhim PJSC, which demonstrated real-time methods for collecting and analysing urban air.
An important part of the festival was an environmental campaign to collect recyclable materials, in which local residents actively participated. Together, they managed to collect 500 kilograms of materials for recycling. Creative and scientific zones also operated in parallel. Children painted reusable shopping bags, learned to photograph flora and fauna under the guidance of a professional, and young naturalists studied insects under microscopes. All activities were designed to develop the skills of conscious consumption in the younger generation through play and hands-on formats.